Banner Advertising Resources

by Dr. Ralph F. Wilson, E-Commerce Consultant
Web Marketing Today, July 1, 2000

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Our Web Marketing Info Center http://wilsonweb.com/webmarket/ has six categories that link to literally hundreds of articles on all aspects of banner advertising. Feel free to browse the individual categories, or enter search words that will search our articles database. http://wilsonweb.com/cgi-bin/search.cgi

Banner Advertising (general) http://www.wilsonweb.com/webmarket/ad.htm

Banner Ad Pricing Models http://www.wilsonweb.com/webmarket/ad-pricing.htm

Banner Ad Design Techniques http://www.wilsonweb.com/webmarket/banner-design.htm

Branding on the Web http://www.wilsonweb.com/webmarket/branding.htm

New Ad Directions http://www.wilsonweb.com/webmarket/ad-directions.htm

Sponsorships http://www.wilsonweb.com/webmarket/sponsoring.htm

Affiliate Programs http://www.wilsonweb.com/research/associate.htm

Click Through Rates (see graph part way down the page) http://www.emarketer.com/ereports/eadvertising/welcome.html

Internet Advertising Bureau (IAB) http://www.iab.net

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Read additional articles from Web Marketing Today, Issue 85, July 1, 2000