Ways to Increase Your E-Mail Newsletter Subscribership

How do you grow an e-mail newsletter list to a decent size? Here are some tips that I've used:

1. Content. Provide good original content. There are a number of places you can get free content for your newsletter (http://www.doctorebiz.com/01/000327b.htm), but your best bet is to write down what you've learned through your own experience. Give it your own personal touch.
2. Multiple Forms. Provide multiple opportunities for site visitors to sign up. When I first started Web Marketing Today I offered a subscription form only on the main page for the newsletter. After I began using Server Side Includes (SSIs), I found that it was easy to add a subscription form on every single page in my site. Subscriptions increased immediately and dramatically. When I provided two opportunities on each page -- on in the left-side menu area and another before or after the text, subscriptions went up again.
3. Viral Techniques. Ask your readers to encourage their friends to subscribe. If you've developed a loyal readership and provide good content, this will help a lot. In another article I share several important viral marketing techniques I am using to promote my FREE Doctor Ebiz newsletter (http://www.wilsonweb.com/wmt5/viral-doctorebiz.htm).
4. Barter Advertising. Search lists of ezines (http://www.doctorebiz.com/01/000329c.htm) for e-mail newsletters that may attract similar readers to your own. If the newsletter has a similar number of subscribers to your own list, e-mail the editor and suggest trading 4 line ads for each other's newsletter. If there is a size disparity, offer a 2 for 1 trade or some such. You can find help setting up barter arrangements with these articles: http://www.wilsonweb.com/search/search_results.cfm?page=1&querytype=simple&criteria=barter

There are many ways to promote your newsletter, but if you haven't tried these yet, there's a promise of immediately jumpstarting your newsletter circulation.