Web Marketing Today
Issue 71, February 8, 2000

Theme: Viral Marketing, Part 2

Welcome to our second issue on the theme of Viral Marketing, sent to 85,395 subscribers around the world. I want to express my thank to our readers who contributed so many great ideas to this issue. I'm also happy to report that my new publication Doctor Ebiz (http://www.doctorebiz.com) is taking shape and I expect to have the first issue out in the next week or two. So please sign up now.

God bless you,
Dr. Ralph F. Wilson, Editor

Viral Marketing Techniques the Typical Business Website Can Deploy Now

Here are some techniques that you can use on your site while you put your brain to the task of designing a really killer viral marketing plan. Read the Article

Comparing Viral Marketing Strategies to the Six Principles

Want to understand viral marketing better? Here's a brief analysis of several viral marketing sites as they relate to the "Six Simple Principles of Viral Marketing" we discussed last week. Read the Article

Review: Recommend-It.com

Recommend-It.com is oldest and largest referral system around. Here's a review of the ups and downs of this program. Read the Review

E-Mail to the Editor on Viral Marketing

Our readers suggest a number of successful techniques they are using. Here are some gems! Read the E-Mail

A Gentle Plug for Our Business

Doctor Ebiz

Doctor Ebiz is taking shape. The core content will consist of brief answers to questions sent by readers, designed to help small businesses and entrepreneurs maximize their online impact. I'll also share what I'm doing, point you to top resources, and eventually sell a modest amount of advertising in each issue. If you have a question you'd like addressed in Doctor Ebiz, please send me your question at http://doctorebiz.com/questions/ I'll be addressing the most popular questions in weeks to come. While Web Marketing Today is longer than your average newsletter in order to cover topics with some degree of thoroughness, Doctor Ebiz will be brief, with the questions and answers only about 500 to 750 words total. Short, pithy, incisive. A great learning resource. Why don't you sign up now if you haven't already? http://www.doctorebiz.com

Web Commerce Today

Currently my subscription-based Web Commerce Today (http://www.wilsonweb.com/wct/) is featuring a series of articles designed to help online stores maximize their conversion rate, the percentage of visitors who actually make a purchase. I am systematically explaining, with lots of examples, the key techniques that will make your online store sell better than it does now. Frankly, I've never seen this done anywhere at this depth. It's cutting edge stuff.

Now consider this. If you apply the principles I'm teaching in this series, how long will it take you or your clients to earn back the $49.95 you'll spend to learn them? A day? A week? A month? And how much money will slip through your fingers if you don't subscribe until a year from now? You know you will subscribe -- eventually. :-)

Plus you get 2-1/2 years of back issues online in order to get you up-to-speed very rapidly in all the important issues of e-commerce. And you get the E-Commerce Research Room that Business Week calls "the largest collection of articles on e-commerce at any single site." If you're serious about selling products directly over the Internet, you know that what you'll learn in Web Commerce Today can earn your company thousands of dollars in future sales. What are you waiting for? Sign up today. http://www.wilsonweb.com/wct/

Advertising in Web Marketing Today

Sponsorships for Web Marketing Today now booked up into April. :-) You can see up-to-date availability for your company or your clients at http://www.wilsonweb.com/ads/wmt-availability.htm If you can't find the space you want there, maybe you'll be one of the first sponsors of my new Doctor Ebiz http://www.doctorebiz.com and reach the prime small business readers who are subscribing. Hint, hint.