Developing an Internet Marketing Plan
Part 3: Customer Analysis
Issue 76, April 1, 2000
Circulation 91,658
Dear Friends,
I know that many people think that Web marketing is spewing forth a
collection of promotion techniques. Not so. It starts with the customer, either
the individual your retail or services site may by targeting, or the company
your B2B (business to business) site has as its customer. In our series about
Developing an Internet Marketing Plan, understanding your customer is at the
core.
I love Spring. Here in Northern California the fiddlenecks are just unrolling
their heads, and soon we'll see a whole carpet of blues and whites and purples
as the lupine and vetch run wild. I love it. (Apologies to my friends in South
Africa and Down Under who are enjoying autumn.) Easter is coming soon. If you'd
like to understand this celebration better, I invite you to read some of the articles
I've written over the years at http://joyfulheart.com/easter/ One I
especially enjoyed writing was "The
Day Peter Ran" http://joyfulheart.com/easter/peter-ran.htm
By now you've probably guessed that I'm excited about my new e-mail
newsletter Doctor Ebiz, that consists of questions and answers to
help small businesses learn to succeed online. For the month of April ONLY I'm
offering you a chance to win a Palm Pilot IIIX hand-held computer. If you're a
new subscriber, you will be entered in the Doctor
Ebiz Palm Pilot Sweepstakes http://doctorebiz.com/offers/sweepstakes.htm
I'll only be offering this contest in April. I know you've been planning to
subscribe -- why not right now.
Okay, friends, we're off to explore how your customer fits at the core of
your Internet Marketing Plan.
God bless you,
Dr. Ralph F. Wilson, Editor
Other parts to the series "Developing an Internet Marketing Plan"
Preparing a Customer Profile for Your Internet Marketing Plan
Here are some of the important factors to consider when learning about your customers. The better you know them, the more effectively you can market to them. Read the Article
Determining Customer Lifetime Value for Your Internet Marketing Plan
Only when you know how much profit a customer brings you over a two or three year period, are you ready to develop an effective Internet Marketing Plan. Read the Article
Knowing Your Customers
Author Joanne Gucwa, President of Technology Management Associates, Inc. has some tips to help you get a better handle on what your customer's are thinking. Read the Article
What's the difference between Web Marketing Today that you're reading
now (FREE), and Web Commerce Today which costs $49.95 annually? This is
it:
Web Marketing Today
(free) focuses on marketing, site promotion,
and building traffic
Web Commerce Today
($49.95) concentrates on e-commerce, making the
online sale transaction, increasing the conversion rate. A subscription also
includes access to our entire 6,300 article E-Commerce Research Room database
to speed researching your business plan, determining what shopping cart is
right for you, etc. http://www.wilsonweb.com/wct/
In January Web Commerce Today was praised in Business Week as
"bar none the best e-commerce resource out there."
If you're serious about selling products online, weigh a $49.95 investment
against the thousands and thousands of dollars you're hoping to make. If you
fail to invest $49.95 to learn now, a wonderful opportunity may pass you by.
Subscribe now! http://www.wilsonweb.com/wct/
You owe it to YOUR FUTURE to check this out -- now!
By now you've probably guessed that I'm excited about my new e-mail
newsletter Doctor Ebiz, that consists of questions and answers to
help small businesses learn to succeed online. For the month of April ONLY I'm
offering you a chance to win a Palm Pilot IIIX hand-held computer. If you're a
new subscriber, you will be entered in the 
