Developing an Internet Marketing Plan
Part 4: Market and Product Focus
Issue 77, April 11, 2000
Dear Friends,
Successful marketing studies the fine points of customers, and then markets according to their particular needs. In this issue we'll look at segmenting your market and differentiating your company as part of your Internet Marketing Plan.
God bless you,
Dr. Ralph F. Wilson, Editor
Other parts to the series "Developing an Internet Marketing Plan"
- Part 1: Strategic Planning
- Part 2: Situation Analysis
- Part 3: Customer Analysis
- Part 4: Market and Product Focus
- Part 5: Positioning, 4Ps, Product
- Part 6: Pricing Strategy
- Part 7: Product Distribution
- Part 8: Internet Promotion
How to Segment Your Internet Customers
Once you've studied the customers who are likely to purchase your products or services, you may find that there are several kinds of customers, each with different interests and needs. When you segment your market in this way, you increase your chances of success. Here's how to do it. Read the Article.
Differentiating Your Company's Products and Services
To succeed online, you need to make your company and its products distinct from similar Internet businesses. Here are some tips on achieving that differentiation. Read the Article.
Sending HTML and Plain Text E-Mail Simultaneously
Describes how it is possible to send both HTML and Plain Text messages in the same e-mail so that the viewer's e-mail program can see something intelligible. Read the Article.Doctor Ebiz
Some recent topics discussed in Doctor Ebiz have included: is it okay to copy a hot online business idea, understanding third level domains, starting an affiliate program, increasing e-zine sign-ups, directories of e-zines, how much information to ask from online visitors, getting visitors to fill out the contact us form, how good are domain extensions such as .cc or .nu, how can a website help a pr firm, obtaining award logos for your site, repeating keywords in META tags, and setting newsletter ad rates. In any given month we'll probably cover a dozen or so separate topics. It's brief and to the point.
Here's what a couple of readers say: "It offers newer siteowners solid, practical information to build traffic and increase sales without all the hype and bloated promises so many marketing sites and e-zines spew." -- Dana K. Cassell, www.writers-editors.com Eric Marchand of www.emarketinvestors.com praised the "accurate, concise, and relevant information that's presented in an easy to read, plain talk format."
If you're looking for top quality content for your own website, you can also syndicate Doctor Ebiz AT NO CHARGE. You may qualify for -- ABSOLUTELY FREE -- a copy of my $12 eBook "A Guide to E-Mail Newsletters." http://www.doctorebiz.com/syndicate/ John Ashton of www.pondroad.com, says, "Doctor Ebiz answers are clear and concise. Dr. Wilson won't waste my customers' time with a lot of mumbo jumbo." Robert Little comments, "The content of Doctor Ebiz is broad in its coverage yet well researched, therefore providing our visitors the finest in fresh, up to date e-commerce information; a much needed commodity in today's fast paced business world." www.sandylee.net/business2.html
Doctor Ebiz was featured in lots of newsletters last month, and several news stories, including: "Doctor Ebiz to the Rescue," by Keri Hayes Troutman, Computer Currents, March 14, 2000, and "A Doctor Who Makes House Calls...," by Carol Gurstelle, St. Paul Pioneer Press, April 2, 2000.
If you haven't subscribed yet, why don't you subscribe to the FREE Doctor Ebiz right now and get a copy of "Web Marketing Basics." Such a deal, and the price is right!
