Developing an Internet Marketing Plan, Pt. 5
Positioning and the 4 Ps of Marketing
Issue 79, May 1, 2000
Dear Friends,
I'm continuing my series on developing an Internet Marketing Plan. I know that this may seem irrelevant to your small business. But I guarantee you, that this kind of thoughtful planning is vital. A decade ago my wife and I built a house. It seemed like it took forever to design the features, and then draw the plans of each system in the house. Only much later did actual construction begin. But it was worth it, because the final structure was sound.
Your business will only succeed as you give it your best planning. No business magically makes money. Even if you don't have to write a formal Internet Marketing Plan for your boss or to obtain funding, the discipline of writing your own copy will pay you rich rewards in success -- and avoiding serious mistakes that you'd never uncover without this rigorous approach.
I wish you every success -- business, personal, and spiritual,
Dr. Ralph F. Wilson, Editor
P.S. If you haven't already, subscribe to my weekly Q&A newsletter, Doctor Ebiz, get a free ebook "Web Marketing Basics" ($12 value), and enter the Doctor Ebiz Free Ad Space, Free Banner Ad Giveaway (through May 31). http://www.doctorebiz.com/offers/banner05.htm
In This Issue:
- Positioning Your Company in the Consumer's Mind
- The 4 Ps of Marketing Adapted to Your Internet Marketing Plan
- P1 -- Product Strategy
- E-Mail to the Editor
- Part 1: Strategic Planning
- Part 2: Situation Analysis
- Part 3: Customer Analysis
- Part 4: Market and Product Focus
- Part 5: Positioning, 4Ps, Product
- Part 6: Pricing Strategy
- Part 7: Product Distribution
- Part 8: Internet Promotion
Positioning Your Company in the Consumer's Mind
When someone hears your company's name (assuming they've heard of you), what kinds of associations do they make? What mental picture forms? This article discusses how to position your company in the consumer's mind. Read the Article.
The 4 Ps of Marketing Adapted to Your Internet Marketing Plan
The 4 Ps of Marketing has been a standard way of describing marketing programs for 40 years. But do the 4 Ps work on the Internet? Read the Article.
First P - Product Strategy
We try to help you understand what a "product" is in Internet space so you can market it. Read the Article.E-Mail to the Editor
Here are suggestions on HTML e-mail, echo mailers, and cleaning up ASCII text mailings. Read the E-Mail.Odds 'n' Ends
Wilson Internet Services is honored to have been mentioned in two news articles in April:
"With e-mail newsletters, creators gain credibility and build business," by Dana Blankenhorn, Chicago Tribune, April 17, 2000, Sec. 7, p. 3
"Pastor combines business, ministry in cyberspace," by Sandra Reeves, Sacramento Bee, April 23, 2000, South Placer Neighbors section, pp. 1-2.
If you ever see mentions of me or my business in online or print media, please e-mail me. I don't always see them. Thanks so much.
