Developing an Internet Marketing Plan, Pt 8
P3 - Promotion
Issue 83, June 12, 2000

Dear Friends,

We've reached the end of a long series on Developing an Internet Marketing Plan. The last of the 4Ps of Marketing to be covered is "P3 - Promotion." I've purposely saved it to last because many people seem to identify the whole of Web marketing with promotion only. I hope I've been able to demonstrate that effective Web marketing is a well-thought-out comprehensive plan that encompasses many aspects of an online business, of which promotion is a small but important aspect. Here is an overview to stimulate your thinking on promotion methods you may not have explored yet.

In this issue:

• The Eight Essential Types of Internet Promotion
• Developing an Effective Internet Promotional Mix
• Outsourcing Website Promotion
• Book Brief: 101 Ways to Promote Your Web Site
• Book Review: The 11 Immutable Laws of Internet Branding

God bless you,
Dr. Ralph F. Wilson, Editor

P.S. We routinely cover brief website promotion techniques and strategies in my FREE e-mail newsletter Doctor Ebiz. If you subscribe in June you'll receive a FREE $12 ebook on "Web Marketing Basics." We'll also enter you in a drawing to win 5,000 FREE banner ad impressions on one of my sites, and a FREE banner ad worth $197, custom designed for your by BannerWorkz.com. http://bannerworkz.com Why don't you subscribe right now! http://doctorebiz.com/offers/banner06.htm

Other parts to the series "Developing an Internet Marketing Plan"

• Part 1: Strategic Planning
• Part 2: Situation Analysis
• Part 3: Customer Analysis
• Part 4: Market and Product Focus
• Part 5: Positioning, 4Ps, Product
• Part 6: Pricing Strategy
• Part 7: Product Distribution
• Part 8: Internet Promotion

The Eight Essential Types of Internet Promotion

If you are confused by all the different methods of website promotion, this article will help you make sense out of the basic types. Read the Article.

Developing an Effective Internet Promotional Mix

There is no set formula for promoting your website. You'll need to find what works for you. Here are some pointers. Read the Article.

Outsourcing Website Promotion

Smaller companies will probably need to outsource some of the site promotion functions. Here are some guidelines and kinds of companies to look for. Read the Article.

Book Brief: 101 Ways to Promote Your Web Site

Here's a helpful introduction to a wide variety of website promotion techniques. Read the Book Brief.

Book Review: The 11 Immutable Laws of Internet Branding

This book on Internet Bbranding is provocative, but falls short of being convincing. Nevertheless, it's worth reading. Read the Review.