For many Web marketers, our end-of-the-month issue is the most important. In addition to a review of Streetwise Relationship Marketing on the Internet, you'll find nearly 70 new and different articles and resources in the area of Web marketing. In order to keep the e-mail size smaller, these links are no longer e-mailed to all our subscribers, but you can view them in two ways: via HTML http://wilsonweb.com/wmt5/07links.htm or have them e-mailed to you by autoresponder.

Here in California we're having triple-digit heat. But I guess that's balanced out by being winter in Australia. Frankly, I don't understand how Aussies can hold the 2000 Summer Olympics in September when it will be their winter. :-)

Due to vacations, our publication schedule is a little more relaxed this month, with the first August issue of WMT appearing next week with more on new approaches to banner advertising.

God bless you,
Dr. Ralph F. Wilson, Editor

P.S. This is an exciting time for e-commerce, with a third generation of store-building products such as FreeMerchant and BigStep that we're reviewing in Web Commerce Today. http://wilsonweb.com/wct/ If you are selling products online, you can't afford to miss my important Spring 2000 series, "Techniques to Increase Online Store Sales." There's still time to implement the changes in your e-commerce site that will help spike Christmas sales -- but don't wait long! http://www.wilsonweb.com/wct/increase-sales.htm

Book Review: Streetwise Relationship Marketing on the Internet

July Links to Articles and Resources

Our team of link editors has found about 70 new and different articles and resources in the area of Web marketing. Topics covered in this issue:

Banner Ad Revenue Banner Ads (Gen) Branding On The Web Banner Ad Design Advertising In E-Mail Newsletters Incentives And Contests New Online Ad Directions E-Mail Marketing (Gen) Collecting Customer Information Newsletter & Discussion List Marketing Opt-In & Targeted E-Mail Marketing Website Content

Demographics Of The Web Periodicals & E-Zines Web Marketing International Marketing Miscellaneous Web Marketing Articles Marketing Research New Marketing Approaches (Not Banner Ads) Privacy Issues Public Relations Search Engine Techniques Building Communities: Chat, Forums Business Website Design Analyzing Site Traffic

View the Links in HTML format.
To receive the links via e-mail autoresponder send any message to Note: This autoresponder will only send you the current month's links.

Techniques to Increase Online Store Sales

For my Web Commerce Today subscribers, I just completed a series entitled "Techniques to Increase Online Store Sales" These articles can help serious storeowners improve their stores' sales conversion rate. http://wilsonweb.com/wct/increase-sales.htm

• The series includes 12 vital articles, including:
• "Overcoming the Four Common Barriers to Order Completion"
• "How to Display Products in a Compelling Manner"
• "How to Improve Product Description Copy"
• "Redesigning Your Store's Display Window to Lure Shoppers Inside"

I compare the cost of a subscription to Web Commerce Today ($49.95 annually) to the amount of money these techniques will generate and I chuckle. Take a look at the entire list of articles. http://wilsonweb.com/wct/increase-sales.htm