Domain Name Marketing, Part 1
Issue 89, September 1, 2000

Dear Friends,

Central to marketing on the Internet these days is your company's domain name. But increasingly companies are buying and using more than one domain name. With this year's drop in domain name prices, it's no longer as big an investment in the future. We'll be looking at domain names all month. This week, selecting a domain name and why you should choose extras. Next week we'll look at valuing domain names for buying or selling. At the end of the month we'll examine how to select a domain name vendor.

I own a domain name I'm considering selling -- e-commerce-sales.com. At the end of the month I'll include a short example of what two paid-for domain look like, and how they compare to amateur appraisals on Afternic.com.

I'll be speaking in Chicago on Thursday, September 14, on the subject of "Demystifying Viral Marketing". On Friday I'll be speaking on marketing and using the Internet for communicating faith for the Gospel Communications Conference. I look forward to seeing a number of you in Chicago.

For those of you who can't make it to Chicago, you can obtain a free copy of my $12 e-book "Demystifying Viral Marketing" just by subscribing to my free weekly Doctor Ebiz newsletter. http://www.doctorebiz.com/offers/2ebooks.htm

Have a great week.

God bless you,
Dr. Ralph F. Wilson, Editor

P.S. Prime advertising spots are still available in the e-mail versions of Web Marketing Today and Doctor Ebiz this fall -- if you don't wait too long. http://wilsonweb.com/ads/wmt-availability.htm

How to Select a Domain Name for Your Company

There aren't as many available names as there were a couple of years ago, but you can still find excellent ones. Here's what to look for in a domain name. Read the Article.

Why You Should Buy Extra Domain Names

I didn't used to advise buying extra domain names, but I do now -- and not for domain name speculation, either. Read the Article.

Domain Name Resources