E-Mail Marketing 2: Detecting Pitfalls
Issue 104, October 1, 2001
Web Marketing Today, Issue 104, October 1, 2001
Dear friends,
E-mail marketing isn't easy. There are many pitfalls to avoid. In this issue we're discussing:
- 10 Ways to Keep Your E-mail Marketing Effort From Bombing
- Why Use Opt-In Lists If Spam Is So Cheap?
- Penetrating the Hotmail Disappearing Links Mystery
Later in October we'll have another issue to consider user feedback about various opt-in e-mail list owners and list brokers. We're not done with e-mail marketing yet. :-)
I am delighted with the response to our Internet Marketing Career Center (www.wilsonweb.com/career). As of last night I counted ___ resumes in our Profile Bank that have been submitted by job seekers to be viewed by potential employers, and ___ Featured Jobs that have been listed by employers for you to consider. Right now submitting jobs is free of charge for employers, so if you have an Internet marketing or e-commerce job to fill, list it now at no cost. Of course, it will always be free for job seekers to submit an anonymous resume to our Profile Bank.
My book, Planning Your Internet Marketing Strategy, will be published by John Wiley & Sons this month.
Prepublication response has been amazing. For a short period after last month's
newsletter we ranked among the top 500 books at Amazon.com. :-) Thank you for
your support. If you haven't ordered your copy yet, do it now. You can order online from Amazon USA for 30% off the list price of $19.50 -- that's only $13.96 -- though I don't know how long
they can maintain that low a discount. Your card won't be charged until they
ship in the latter part of October. http://amazon.com/exec/obidos/ASIN/0471441090/ref=nosim/wilsoninternetse
Last call for business book reviewers who have a periodical that publishes their book reviews. If you are a potential reviewer,
please contact me immediately.
God bless you,
Dr. Ralph F. Wilson, Editor
10 Ways to Keep Your E-mail Marketing Effort From Bombing
Article by Al Bredenberg. Here's some great advice from a seasoned professional on how to make the best use of e-mail marketing and keep you out of the potholes in the road. Read the Article.
Why Use Opt-In Lists If Spam Is So Cheap?
You've probably received a ton of e-mail from spammers on how they'll sell you a million "fresh" e-mail addresses for only $19.95. When opt-in lists are costing $150 to $400 per thousand, why not go the spam route? It's tempting. Here's the scoop. Read the Article.
Penetrating the Hotmail Disappearing Links Mystery
Have you ever sent HTML or text e-mail to Hotmail subscribers only to have them complain that your links don't work? Tom Granger helps us understand why. Read the Explanation.Shopping Cart Questions?
Subscribers to my paid newsletter Web Commerce Today received lots of information on shopping cart or store-building programs in the most recent issue. In addition to a review of MerchandiZer and two articles on shopping carts, there are links to 37 articles I've written previously about shopping carts and related systems. In addition, are links to online reviews of nearly 150 different shopping cart programs and my own recommendations. If you need to find the right shopping cart or ordering system for your business, then this issue will delight you.
If you subscribe to Web Commerce Today before the end of October, you'll receive three valuable e-books at no extra charge -- on Online Store Sales Optimization, Payment Gateways, and Affiliate Management Software -- worth $87.85 alone! Take a look at the Shopping Cart Issue (www.wilsonweb.com/wct5/issue50.htm) -- some articles are free. Then subscribe to Web Commerce Today (www.wilsonweb.com/wct/).
New Ecommerce and Web Marketing Articles
Each month our team of link editors scours dozens of online periodicals and resources to find key information on e-commerce and Web marketing. With so much new literature available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following month.)
