E-Mail Campaigns and E-Mail Handling
Issue 105, October 23, 2001
Dear Friends,
This week we're taking one more look at Opt-in E-Mail campaigns as well examinining e-mail handling:
- Should You Work with a List Broker or a List Manager?
- How I Keep Up with the Deluge of E-Mail
- Sample Boilerplate Responses to Common E-Mail Requests
I had planned to give user feedback on opt-in e-mail list managers, but didn't get enough consistent and useful data to compile an article. Sorry about that.
I had a great time with the Doctor Ebiz Seminar in Chicago last week, and am considering taking the Doctor Ebiz Seminar to select cities the first half of 2001. To do that your candid feedback is vital to help me choose the cities. Please fill out the survey if you can (www.surveymonkey.com/s.asp?u=2414045268).
I have been offering my e-book on maximizing your online store's conversion rate (www.wilsonweb.com/ebooks/sales-boost.htm) as a free bonus for subscribing to Web Commerce Today. After October 31, 2001 I will not be offering this book free any longer -- it's just too valuable to give away. Why don't you get in on this great deal before it's too late. (www.wilsonweb.com/wct/)
I just received an advance copy of my new book Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide (John Wiley & Sons), local bookstores and Amazon should have their copies this week. I am excited, because it gives me a way to guide small and medium size businesses to a successful Internet marketing plan for their companies, drawing on the wisdom I've gained helping thousands of businesses since 1995.
http://amazon.com/exec/obidos/ASIN/0471441090/ref=nosim/wilsoninternetse
If you're an Amazon affiliate, I really encourage you to feature this book on your website and earn some money. I believe it'll be near the top of business book sales for the next several months. I've prepared several webpages you can place on your site to help sell the book. Just substitute your own Amazon affiliate code for mine and you're good to go.
Would you do me another favor? Stop by your local bookstore and ask for my new book. If they don't carry it, encourage them to order a few copies. That'll mean a lot to me -- and help some businesses in your own community.
God bless you,
Dr. Ralph F. Wilson, Editor
P.S. You'll find some great prices for ads in the November 6th Web Marketing Today -- designed for major sponsors as well as the smallest business budgets (www.wilsonweb.com/ads).
Should You Work with a List Broker or a List Manager?
How do list brokers operate? How do they make their money and what can they do for you? What conflicts of interest do list managers have? Why choose a list broker rather than a list manager such as YesMail or PostMaster Direct? Read the Article.
How I Keep Up with the Deluge of E-Mail
I get hundreds of e-mails a day, most of them spam. How do I handle this, still keep my sanity, and not waste too much time? Here are some tips. Read the Article.
Sample Boilerplate Responses to Common E-Mail Requests
I've prepared boilerplate responses for many questions that I get over and over again, and have ready-made signature or stationery files that can be easily inserted into an e-mail message. See the Examples.
