Theme: Dot-success in an Era of Dot-Bust
Issue 95, January 15, 2001
The beginning of a new year is a time for looking back and looking forward. I've done a lot of thinking and reading about what went wrong with so many visible Internet companies, and tried to learn from them. Here are my conclusions, specially adapted to small and medium-sized companies. In this issue I'm also giving some pointers on how to sell advertising for your website or e-zine, and introducing my latest e-book "12 Ways to Give Your Webstore a Sales Boost."
I wish you a successful 2001!
God bless you,
Dr. Ralph F. Wilson, Editor
P.S. I've just released a demographic profile on Web Marketing Today readers. http://wilsonweb.com/ads/demog-profile.htm If you're trying to reach small businesses that are doing business online, you can't find a better advertising vehicle. When you talk to your media buyer, specify Web Marketing Today and Doctor Ebiz! http://wilsonweb.com/ads/rc-newsletter.htm
How to Achieve Dot-Success in an Era of Dot-Bust
It's been disheartening to see hundreds of promising Dot-Coms fail. Has the promise of the Internet turned sour? This article pinpoints seven of the chief causes for the current spate of Dot-Com failures and offers seven guidelines that can steer your business on the road to success on the Internet. Read the Article.
How to Find Advertisers for Your E-Zine and Website
With Dot-Coms hunkering down to make a profit -- and so receive their next round of funding -- there is a temporary slump in online advertising. Here are the steps involved in finding advertisers for your website or e-zine. Read the Article.
December 2000 Web Marketing Today Links
Every month we scour the Web for articles of interest to Web marketers. For December 2000 we found 63 important articles. You may receive these via text e-mail by sending any message to mailto:?subject=WMT_Links or view them with your Web browser. View the HTML links.
January 2001 Web Marketing Today Links are also online.
E-Commerce E-Book Online Merchants Can't Do Without
I just published a significant new e-book, "12 Ways to Give Your Webstore a Sales Boost." You'll find lots of pointers on the Web for single-product site sales, the best of which is Ken Evoy's classic Make Your Site Sell. http://sales.sitesell.com/myss/ But you just can't find much at all on maximizing the sales conversion rate in a multi-product online store -- until now. Here is what a couple of early readers say:
|
"When I was building an online digital camera store, I was looking for this sort of product exactly. It tells me 'how to increase sales at my webstore.' ALL of the other marketing products that I could find at the time were about how to increase sales, but they were usually based on sites selling ONE ITEM ONLY. I've NEVER before seen such a comprehensive guide about how to increase sales in a webstore selling ACTUAL PHYSICAL products. I'm sure that there are tens of thousands of webstore owners who would love this guide...." -- Andrew Showman, UK Digital Cameras "Will most certainly multiply the sales from your online store!" -- Ken Evoy in SiteSell!, January 10, 2001 |
You can purchase "12 Ways to Give Your Webstore a Sales Boost: Proven Techniques to Increase the Conversion Rate in Your Online Store"
for $34.95 on my website. If you have an online store -- or are considering it, your $34.95 will be the best investment you'll make this year. http://wilsonweb.com/ebooks/sales-boost.htm
But I'll give you a copy absolutely free, if you subscribe in January to my premier e-commerce newsletter Web Commerce Today, praised in Business Week as "bar none the best e-commerce resource out there." http://wilsonweb.com/wct/
Your $49.95 annual subscription helps you:
- Keep on learning, with a full year of my monthly articles e-mailed mid month,
- Stay up-to-date with monthly links to 100+ new e-commerce articles and resources,
- Save hours of time and frustration with full access to our highly praised E-Commerce Research Room,
- Receive a quick e-commerce education from three full years of back issues online, and
- Improve your store's conversion rate with my e-book "12 Ways to Give Your Webstore a Sales Boost"
Subscribe today! (And if you're already a subscriber, select the "Early Renewal" option in January and I'll add another 12 months to your current subscription. You'll receive the e-book absolutely free.) Subscribe or renew today! and you'll receive the e-book within a few minutes. http://wilsonweb.com/wct/
