Advertising Anorexia
Issue 98, April 1, 2001
This issue includes several topics you'll find interesting:
- Alleviating Advertising Anorexia
- Significant New Books on Essential Biz Tactics and Net Auction Sales
- Review: Poor Richard's Guide to E-Mail Publishing
- Niches Can Compete Alongside the Big Boys
Alleviating Advertising Anorexia
All over America and beyond, a silent but pernicious disease has overtaken e-businesses. I call it Advertising Anorexia. In this article I tell you why it is dangerous and how to seek a cure. Read the Article
Significant New Books
Essential Business Tactics for the Net, by Larry Chase and Eileen Shulock (Wiley, 2001) has gone through a complete revision. It was one of the early great buys for Web marketers. Now we get the benefit of all Larry Chase has learned in the interim. The book covers saving money inside your company via the Internet -- cutting costs, human resources, research, and corporate spying. Then it discusses the marketing uses of the Web: brand image, e-commerce, PR, direct marketing, and sales support. Great advice from sound practitioners!
Make Your Net Auction Sell! is the latest book from Ken Evoy's SiteSell enterprise. Author Sydney Johnston explains how to use auctions such as eBay to develop a thriving business. Explains the basics and pitfalls of the auction process, and then explains how to market your wares, polish your site, and build. Explains how to develop a profitable niche business using the auction medium. Practical, workable instruction. Dynamically priced, though at press time the book was selling for about US $36. http://sales.sitesell.com/mynas/
Review: Poor Richard's Guide to E-Mail Publishing
If you're thinking about publishing an e-zine or improving the one you have, here's a great resource. Read the Review.
E-Mail to the Editor
Niches Can Compete Alongside the Big Boys. Read E-Mail to the Editor.
Web Marketing Links for March 01
Here are 68 links to articles and resources our Link Editors have found from scouring the Net and dozens of publications. See the Links.You can also obtain them via e-mail autoresponder at mailto:
