E-Mail Marketing Resources
Web Marketing Today, Issue 103, September 11, 2001
Links to Articles
Web Marketing Info Center includes several categories on different aspects of e-mail marketing, with links to many hundreds of articles by experts.
- E-Mail Marketing (general)
- E-Mail Software and ASPs
- Collecting Customer Information
- Handling E-mail
- HTML E-Mail
- Newsletter & Discussion List Marketing
- Opt-in & Targeted E-Mail Marketing
- Spam Updates
- Targeted E-Mail Lists
Books on E-Mail Marketing
E-Mail Marketing by Jim Sterne and Anthony Priore. Most comprehensive book I've seen from two experts. Really good! Explains how to do opt-in e-mail marketing campaigns. You can read my recent review (www.wilsonweb.com/reviews/sterne-email.htm) or order the book from Amazon. http://amazon.com/exec/obidos/ASIN/0471383090/ref=nosim/wilsoninternetse
The Insider Secrets to Marketing Your Business on the Internet (Version 3.0) by Corey Rudl. Aimed at the smaller entrepreneur. An excellent resource on how to coordinate the use of an autoresponder and website to develop your own e-mail list, and instructions to market to that list. This version omits the spam fuzziness of the previous edition. You may read my review of the earlier edition (www.wilsonweb.com/reviews/rudl-secrets.htm) or purchase the book. Expensive but worth it. (www.marketingtips.com/t.cgi/15267/)
