Opt-in E-Mail Campaigns
Part 4: Writing Effective E-Mail Ads
Issue 106, November 7, 2001

Dear Friends,

With this issue we begin the seventh year of publication of Web Marketing Today! I thank you, my loyal readers, who have encouraged me each step of the way. In this issue we consider two topics:

• The Importance of the "Offer" in E-Mail Marketing
• Writing Grabber E-Mail Subject Lines and Headlines

I am convinced that sending stand-alone e-mails is very much like Direct Mail marketing. It is both an art and a science, perfected over the years by giants in the field. 

I had promised you that my popular e-book "12 Ways to Give Your Webstore a Sales Boost" (www.wilsonweb.com/ebooks/sales-boost.htm) would not be available as a free bonus for Web Commerce Today subscribers after October 31st.

I have to admit that I just haven't been able to complete the work yet on the offer that follows the current one. I've been overwhelmed.

But my loss is your gain. Early November is the crucial time to have your online store selling at maximum efficiency, and"12 Ways to Give Your Webstore a Sales Boost" is the tool you need to accomplish that. If you implement these essential tips right away, you may well net 50 to 100 times the cost of the book in increased sales this season alone!

In another week or two I'll have a new offer, but in the meantime, you get "12 Ways to Give Your Webstore a Sales Boost" and two other e-books ("Report on Affiliate Management Software" and "A Merchant's Guide to E-Commerce Payment Gateways"). Together these highly acclaimed e-books are worth $87.85. But I'll give them to you free of charge with your $49.95 annual subscription or renewal to Web Commerce Today (www.wilsonweb.com/wct). A total value of $137.80. That's the offer as it stands for the next week or two -- till I get my act together.

Subscribe today! The only thing you really have to lose is a great season of online sales. (www.wilsonweb.com/wct)

I hope you have a wonderful holiday season this year. God bless you.

Your friend,
Dr. Ralph F. Wilson, Editor

P.S. To get in the mood for Thanksgiving in a couple of weeks, why don't you read some of my Thanksgiving articles and short stories (www.joyfulheart.com/holiday/thanksgiving.htm).

The Importance of the Offer in E-Mail Marketing

Are e-mails to a rented opt-in list or your house list failing to get the results you hoped for? It may be because you need an offer that will arrest the attention of readers. This article explains how to frame an offer. Read the Article.

Writing Grabber E-Mail Subject Lines and Headlines

You've got less than a second to get your e-mail recipient to decide whether or not to open your e-mail message. Here's how to write an e-mail subject line that gets results. Read the Article.

New Ecommerce and Web Marketing Articles

Each month our team of link editors scours dozens of online periodicals and resources to find key information on e-commerce and Web marketing. With so much new literature available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following month.)