Low-Cost PPC Strategies
May 7, 2002, Issue 112

In this issue we talk about:

• Two Pay-Per-Click (PPC) Strategies for Overture.com
• Book Brief: Net Words, by Nick Usborne

In less than two weeks I'll be taking my Doctor Ebiz® Internet Marketing Seminar to Washington DC (Marymount University, Arlington, May 21) and Atlanta (Emory University, May 23). It's perfect timing if you're trying to figure out some marketing strategies that you can work on during the summer for rollout in September.

Just to give you a bit more incentive, I have a special $36 off-the-regular-price coupon for Web Marketing Today readers and $158.80 worth of my best-selling e-books. Plus my newest e-book, "Developing a Landing Page that Closes the Sale" (sells for $17.50, www.wilsonweb.com/ebooks/landing.htm). All in all, it's a great learning package that'll jump-start your Internet Marketing. I hope to see you in Washington or Atlanta! Sign up today while there's still room. The price is right! http://www.wilsonweb.com/seminar/

God bless you,
Dr. Ralph F. Wilson, Editor

Two Pay-Per-Click (PPC) Strategies for Overture.com

If you are wondering how to bring lots of low-cost traffic to purchase your product or service, here is a pair of strategies that can help. In this article I discuss both a "prime keyword strategy" and "a nickel strategy." Read the Article

PPC Updates: Overture Changes and Google AdWords Select

Overture has changed several of its policies since I wrote the previous article on a "nickel strategy," that make it more difficult to use this strategy. Points out new possiblities with Google's revamped AdWords Select program that changes from a CPM to a PPC model. Read the Article.

Book Brief: Net Words

Net Words by Nick Usborne, is one of the finest books on writing for the Web. Rather than a narrow focus on direct marketing approaches, Usborne covers the gamut of styles and purposes for online writing. Read the Brief

New Ecommerce and Web Marketing Articles

Each month our team of link editors scours dozens of online periodicals and resources to find key information on e-commerce and Web marketing. With so much new literature available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following month.)