Getting Past the Spam Filters, Part 2
Issue 120, January 7, 2003
Dear Friends,
The December 2002 issue of Web Marketing Today focused on how to lessen spam filters' impact on your e-mail newsletter or legitimate opt-in e-mail to your customer list. This month we continue with several articles on particular approaches to the spam problem:
- Review: Habeas Sender Warranted Email
- Review: Cloudmark SpamNet
- How to Protect Your E-Mail Address from Spambots
- How to Make URLs Clickable by AOL Subscribers
I spent some of my time studying my Internet business and deciding what to trim down and what to expand. For the present I've decided, for example, not to publish my popular weekly Doctor Ebiz newsletter (www.doctorebiz.com) on weeks I am publishing Web Marketing Today. I may change my mind if advertising picks up, however. :-)
My prayer for all my readers is for a useful and productive year for your online business.
God bless you,
Dr. Ralph F. Wilson, Editor
Review: Habeas Sender Warranted Email
Spam filters are flagging too many legitimate opt-in e-mails as spam, know as "false positives." One important answer is for e-mailers to be able to warrant that their messages are actually permission-based, certified by a trusted third party. Habeas leads in such an approach, "fighting spam with poetry." I think Habeas deserves a very careful look. Read the Review
Review: Cloudmark SpamNet
How to Protect Your E-Mail Address from Spambots
For $100 or so spammers can purchase software that will automatically roam Internet webpages looking for e-mail addresses that it can devour and then bombard with spam for the rest of their natural lives. Pretty sad! But there are ways to defend yourself against these monsters of the cyberworld. This article explains several ways you can disguise, separate, and hide your e-mail address from spambots, as well as lock them out entirely.
How to Make URLs Clickable by AOL Subscribers
Just when I thought AOL had finally "got it" in version 8.0, I find that URLs in text-only e-mails still aren't visible as clickable hyperlinks. Here's a work-around for crucial URLs that must be clicked such as subscription confirmation URLs. Nothing new -- some of you have been doing it for years -- but important. Read the Article
New Ecommerce and Web Marketing Articles
Each month our team of link editors scours dozens of online periodicals and resources to find key information on e-commerce and Web marketing. With so much new literature available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following month.)
