Theme: Marketing an E-Book, Part 1
Issue 121, February 5, 2003

Dear Friends,

In the February 5, 2003 issue we have a special focus on marketing e-books.

• 7 Ways You Can Use E-Books to Build Your Business
• How to Decide which Format(s) Is Best for Your E-Book
• Ken Evoy and Neil Tarvin on E-Book PDF Page Formatting
• Feedback on "Avoiding Spam Filters" Article

In the current issue of Web Commerce Today (www.wilsonweb.com/wct6/issue66.htm) we're looking at the selling aspects of e-books. One of these articles is free for all to read

• Shopping Carts that Support E-Book and Digital Download Sales
• Digital Download Tools for ClickBank and PayPal Merchants (free)
• Internet Marketplaces Where You Can Sell Your E-Book

God bless you,
Dr. Ralph F. Wilson, Editor

P.S. Next month's issue of WMT will conclude this theme with an important article on "How to Price and Market Your E-Book." 

7 Ways You Can Use E-Books to Build Your Business

Sometimes we think of e-books merely as products to sell. But many e-marketers have discovered other surprising uses for e-books. Expand your mind. See how many of these seven e-book approaches you are using in your Internet marketing strategy. Read the Article.

How to Decide which Format(s) Is Best for Your E-Book

These days e-book formats are proliferating. We examine several -- Adobe eBook, PDF, Microsoft Reader, Palm Reader, Gemstar -- and then zero in on the format most useful for e-marketers. Tips on making your e-book sparkle with thoughts on password protection schemes. Read the Article.

Ken Evoy and Neil Tarvin on E-Book PDF Page Formatting

I asked two experts how and why they formatted their e-books. Here is their rationale surprising answers, and pretty close unanimity. Read their Comments.

Feedback on "Avoiding Spam Filters" Article

Brett A. Thomas offers several important tips on keeping legitimate e-mails from getting caught in the clutches of SpamAssassin e-mail filter. Helpful comments and corrections from last month's "Avoiding Spam Filters" article. Read the Feedback.

New Ecommerce and Web Marketing Articles

Each month our team of link editors scours dozens of online periodicals and resources to find key information on e-commerce and Web marketing. With so much new literature available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following month.)