Theme: Linking Strategies
Issue 123, April 2, 2003
Dear
Friend,
This month we're looking at linking strategies -- gathering links to your
site that both improve traffic and boost your search engine rankings. In this
issue:
Eric Ward: Linking Strategies that Improve Traffic to Your Site
46 Resources and Articles on Linking Strategies
There are web marketing tractics and strategies. These discuss a major
strategy.
God bless you,
Dr. Ralph F. Wilson, Editor
Eric Ward: Linking Strategies that Improve Traffic to Your Site
Google rankings have a big ranking component based on "link
popularity" -- that is, how many sites are linking back to yours. But it
gets a bit more complicated. It's not just the gross number of links, but the
"quality" of links. Links from an "information hub" that has
lots of links to it are worth more than links from an unknown site. You see, there's a
class system creeping onto the web. It's not just who you are and what you can
do, but whom you know. :-)
So how can you get more links -- especially links from information hubs? In
this month's Web Marketing Today I interview Eric Ward, the Link Mensch, about
the ins and outs of various approaches to getting more links to your site and
increasing your link popularity. He offers practical steps you can take to get
more links, draw more traffic, and achieve higher search engine rankings. Read
the Article. http://www.wilsonweb.com/wmt8/linking_ward.htm
If
you're serious about studying linking strategies, I've linked to 46+ articles
and resources about this subject. Once you dip in here, you'll have more
ideas to develop your own link gathering campaign.
Ken Evoy has just released his free SiteSell Value Exchange. It (1) registers your site as one that is willing to exchange links with other sites that have a similar theme/topic content and (2) searches for sites with similar topical content. No charge. Check it out!.
A couple of these resources
include automated software link building tools -- Arelis
and Zeus. Now take a look at links to dozens of articles and resources. See
the Resources.
http://www.wilsonweb.com/cat/cat.cfm?page=1&subcat=mp_Linking
Security Patches Needed for
Forms-to Email-Programs
You need a forms-to-email CGI program on your site to handle "contact
us" forms and all kinds of things. But a couple of the most popular have
been plagued with security holes that have been exploited by hackers and
spammers. Here is information on how to update Matt Wright's FormMail.pl and his
FormHandler.cgi so they don't compromise your site. If your site uses one of
these programs, acting on this shouldn't be put off. Read
the Article. http://www.wilsonweb.com/wmt8/forms_program_patches.htm
New Ecommerce and Web Marketing Articles
Each month our team of link editors scours dozens of online periodicals and resources to find
key information on e-commerce and Web marketing. With so much new literature
available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your
research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following
month.)
Dear
Friend,
If
you're serious about studying linking strategies, I've linked to 46+ articles
and resources about this subject. Once you dip in here, you'll have more
ideas to develop your own link gathering campaign.
