Web Marketing Today
Issue 124, May 7, 2003

Dear Friends,

In this issue I am including:

• Survey of E-Mail Format Preferences and Programs
• Summary of E-Mail Client Programs

The survey was based 954 reader responses in April 2003 from both business Internet users and casual Internet users. 

God bless you,
Dr. Ralph F. Wilson

Survey of E-Mail Format Preferences and Programs

Here is a comprehensive study of e-mail clients, Internet access speeds, and e-mail format preferences for  954 users, from both business and casual users. Major findings are that 99% of current users can see HTML e-mail messages, though 20% to 23% of users prefer to receive text e-mails. Gives reasons for their choices. Read the survey.

E-Mail Client Programs

Not since March 2001 have I updated a survey of e-mail client programs. This survey shows the programs preferred by both business users (506 responses) and casual users (448 responses). Most popular e-mail programs used by casual users were Outlook Express (34%), AOL 6.0 to 8.0 (17%), Yahoo! Mail (13%), Outlook 98/2000/XP (12%), and HotMail (10%). Most popular e-mail programs used by business users were Outlook 98/2000/XP (48%), Outlook Express (27%), Eudora (11%). See the distribution survey.