Using RSS Feeds to Promote Your Website, Web Marketing Today #129, 10/1/2003


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Using RSS Feeds to Promote Your Website
Issue 129, October 1, 2003

Dr. Ralph F. Wilson Dear Friend,

Just how should you evaluate predictions of the death of e-mail marketing due to spam overload? How about calls for a new publishing standard in RSS? Frankly, I've been confused and befuddled by talk of RSS? What is it? Can it really replace e-mail? How hard is it to implement? In this issue I'm offering two articles that I hope will demystify this subject for you:

A Case for Publishing via RSS Feed and E-Mail
How to Set Up an RSS Feed to Syndicate Your Headlines
Links to RSS Articles and Resources

God bless you,
Dr. Ralph F. Wilson

A Case for Publishing via RSS Feed and E-Mail

Some are predicting the death of e-mail as a publishing tool. Others claim that e-mail marketing is alive and well. I see e-mail publishing as alive but challenged. In this article I make the case for publishing your website content by both e-mail and RSS feed, a rapidly growing technology to syndicate your headlines to subscribers and websites far and wide.

Read the Article.

How to Set Up an RSS Feed to Syndicate Your Headlines

In this article I cut through the fog to describe a simple way you can syndicate your headlines to news aggregators and other websites using an RSS feed. Offers a 5-step system, discusses RSS format standards and news aggregators. Read the Article

Links to RSS Articles and Resources

There's been a lot written about RSS feeds. I've collected what I consider the most important articles that will help you explore the concepts, tools, and technologies that underlie this growing publishing standard. See the Resources

New Ecommerce and Web Marketing Articles

Each month our team of link editors scours dozens of online periodicals and resources to find key information on e-commerce and Web marketing. With so much new literature available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following month.) Search our database by keyword:

Subscribe to our free e-mail newsletter -- Web Marketing Today^®, published to 108,000+ confirmed opt-in subscribers worldwide. Just to encourage you to take this step, I'm including three free e-books that you can download and read: The Web Marketing Checklist: 32 Ways to Promote Your Website, 12 Website Design Decisions Your Business Will Need to Make, and Making & Marketing E-Books, each worth $12 -- just for subscribing. No catch.

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