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Using RSS Feeds to Promote Your Website
Issue 129, October 1, 2003


Dr. Ralph F. Wilson Dear Friend,

Just how should you evaluate predictions of the death of e-mail marketing due to spam overload? How about calls for a new publishing standard in RSS? Frankly, I've been confused and befuddled by talk of RSS? What is it? Can it really replace e-mail? How hard is it to implement? In this issue I'm offering two articles that I hope will demystify this subject for you:

  • A Case for Publishing via RSS Feed and E-Mail
  • How to Set Up an RSS Feed to Syndicate Your Headlines
  • Links to RSS Articles and Resources

God bless you,
Dr. Ralph F. Wilson


A Case for Publishing via RSS Feed and E-Mail

Some are predicting the death of e-mail as a publishing tool. Others claim that e-mail marketing is alive and well. I see e-mail publishing as alive but challenged. In this article I make the case for publishing your website content by both e-mail and RSS feed, a rapidly growing technology to syndicate your headlines to subscribers and websites far and wide. Subscribe to my RSS feed Read the Article.


How to Set Up an RSS Feed to Syndicate Your Headlines

In this article I cut through the fog to describe a simple way you can syndicate your headlines to news aggregators and other websites using an RSS feed. Offers a 5-step system, discusses RSS format standards and news aggregators. Read the Article


Links to RSS Articles and Resources

There's been a lot written about RSS feeds. I've collected what I consider the most important articles that will help you explore the concepts, tools, and technologies that underlie this growing publishing standard. See the Resources


New Ecommerce and Web Marketing Articles

Each month our team of link editors scours dozens of online periodicals and resources to find key information on e-commerce and Web marketing. With so much new literature available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following month.)
Search our database by keyword:


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Three free e-books Subscribe to our free e-mail newsletter -- Web Marketing Today®, published to 108,000+ confirmed opt-in subscribers worldwide. Just to encourage you to take this step, I'm including three free e-books that you can download and read: The Web Marketing Checklist: 32 Ways to Promote Your Website, 12 Website Design Decisions Your Business Will Need to Make, and Making & Marketing E-Books, each worth $12 -- just for subscribing. No catch.RSS feed
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Copyright © 1995-2008 by Ralph F. Wilson, all rights reserved. Content, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission. Trademarks and terms of use.


Completely revised and updated. Purchase now!

Products & Services

Dr. Wilson's Books

  • Guide to Search Engine Optimization (2007)
  • How to Promote Your Site thru Article Marketing
  • Social Bookmarking and Marketing
  • Report on Pay Per Click (PPC) Bid Management Software
  • Research Guide to Online Niche-Finding
  • The E-Mail Marketing Handbook (2nd Edition)
  • How to Promote Your Local Business on the Internet
  • PayPal Buyers Survey 2004
  • 10 Steps to E-Business on a Shoestring
  • How to Develop a Landing Page 2005
  • The Shopping Cart Report
  • Report on Affiliate Management Software 2005
  • Optimize Your Webstore Sales
  • How to Optimize Your Landing Pages Scientifically
  • Reciprocal Linking Tools
  • Planning Your Internet Marketing Strategy See the table of contents and sample chapter.



    Dr. Wilson's Recommendations
    A/B Split-Testing Software
    Content Management Systems
    E-Commerce Tools
    E-Mailing Services/Software
    Pay Per Click (PPC) Advertising
    Search Eng. Optimiz. Tools
    Video Marketing
    SEO Services
    Web Analytics



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