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Google Search Engine Dominance

by Dr. Ralph F. Wilson, E-Commerce Consultant
Web Marketing Today, Issue 130, November 5, 2003

Which search engines are driving traffic in the US? This isn't a scientific survey, just a report of search engine traffic coming to select pages of my WilsonWeb.com site June 1- October 8 2003. Your results may well be different.

This tells us what we already knew -- that Google is dominant. If you consider that Google also fed Yahoo and AOL search listings during this time period, then Google traffic amounted to 90% of the search engine driven traffic to my site. That's huge. No wonder Yahoo! and Microsoft are preparing to go head-to-head with Google in the future.

What I learn from this is that Google is the US search engine to focus on. Optimizing for any other search engine right now is superfluous.


Read additional articles from Web Marketing Today, Issue 130, November 5, 2003

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