E-Mail Marketing Resources

This article contains older information. Go here for newer information on helpful articles and Internet marketing resources.

Resources on this page include:

• Web Marketing Info Center sections on e-mail
• Web Marketing & E-Commerce Forum, E-Mail Marketing Section
• 15 More Articles by Dr. Ralph F. Wilson

E-Mail Marketing Sections of the Web Marketing Info Center

You'll find extensive information in a number of sections of the Web Marketing Info Center (http://wilsonweb.com/webmarket/) on e-mail marketing. Our searchable online article database contains links to 295 articles containing the word "e-mail."

• General E-Mail Marketing (http://wilsonweb.com/webmarket/email.htm)
• Collecting Customer Information (http://wilsonweb.com/webmarket/email-collect.htm)
• Handling E-Mail (http://wilsonweb.com/webmarket/email-handle.htm)
• Newsletter & Discussion List Marketing (http://wilsonweb.com/webmarket/email-newsletter.htm)
• E-Mail Advertising (http://wilsonweb.com/webmarket/ad-email.htm)
• Opt-in E-Mail (http://wilsonweb.com/webmarket/email-optin.htm)
• Targeted Opt-in E-Mail Lists for Purchase (http://wilsonweb.com/webmarket/lists.htm)

Web Marketing & E-Commerce Forum

If you'd like to discuss e-mail marketing issues, why don't you go to the E-Mail Marketing section of our newly remodeled Web Marketing & E-Commerce Forum (http://www.wilsonweb.com/forum/)? Currently, it is very capably moderated by Paul Myers.

Articles on E-Mail Marketing by Dr. Ralph F. Wilson

I've written extensively on e-mail marketing. Here are 15 articles in addition to those contained in this issue.

Collecting Customer Information

"Collecting and Using Data from Your Website Visitors," 7/1/98. Outlines strategies to use HTML forms to collect information from site visitors. Suggests using "qualifying questions" to help determine how good a prospect the visitor might be.

"How to Get Customer Data AND Newsletter Subscriptions," 7/1/98. Describes a two-step process to signing visitors up for a newsletter: (1) a box that takes only their e-mail address, and (2) a subsequent optional form that takes more information from those willing to give it.

E-Mail Marketing (general)

"E-Mail and Web Marketing," 4/23/97.

"Majordomo Newsletters for the Novice," . Tips on how to work around Majordomo's quirks.

"Marketing via E-Mail Newsletters and Mailing Lists," 7/13/96.

"Software Needed for E-Mail Conferencing," 6/17/95.

"Using E-Mail with Your Company's Domain Name," 10/1/97. Explains how to forward mail from your company's webhosting service and company domain name to your local dial-up account. This allows you to advertise an e-mail address with your company's URL and maintain a professional image.

"Sales Transactions via E-Mail," 9/15/98. High end database driven e-mail programs such as Revnet UnityMail provide the capability to make purchases without even going first to a merchant's website. A heads-up on things to come.

Handling E-mail

"The FAQ Answer to 80% of E-Mail Overload," 5/1/98. Much time responding to e-mail messages can be saved by developing FAQ (frequently asked questions) documents for your website.

"Review: MailKing 1.3.5," 9/1/98. MailKing 1.3.5 Revnet Systems, Inc. Inexpensive e-mail merge program that uses MS Access (native), Excel, and other database sources to merge with text and mail through an SMTP server. $99.

Newsletter & Discussion List Marketing

"How to Develop an E-Mail Newsletter," 6/1/98. Basic instructions on how to plan, develop, and publish an e-mail newsletter for your business. This is a marketing strategy with a very high return, though consistency is difficult to maintain.

"Newsletter Mailing List Programs," 6/1/98. Describes various options in publishing a newsletter, including majordomo, Lyris, LSoft Listserv, Revnet GroupMaster, and others.

"The "Ideal" E-Mail Newsletter Width," 6/1/99. What is the "best" width for ASCII e-mail newsletters. The author examines several approaches and settles on 65-characters per line for Web Marketing Today.

"Free E-Mail Mailing Lists Feature Comparison," 7/1/99. Compares feature-for-feature some of the free mailing list program leaders: eGroups, OneList, Topica, and ListBot.

"Review: Managing Mailing Lists," 9/1/98. Managing Mailing Lists by Alan Schwartz. Gives detailed instructions about set-up and management of Majordomo, SmartList, LISTSERV Lite, and ListProc.