Issue 56, May 1, 1999
Web Marketing Purposes
Web Marketing Purposes
Welcome to Web Marketing Today, Issue 56, e-mailed to 64,097 subscribers around the world. Web Marketing Today is published twice a month, an article issue early in the month, and a links issue late in the month. To advertise in WMT, read the details at http://www.wilsonweb.com/ads/
Sometimes it pays to re-examine our understanding of the foundations. This issue features three such articles. PLEASE: WHILE YOU'RE THINKING ABOUT IT, send the URL of this issue right now to two of your business friends. They'll thank you. So will I.
Yours, Dr. Ralph F. Wilson, Editor
Make Your Website Purposes Crystal ClearFuzzy thinking about why your company should have a website dooms it to ineffectiveness. This article helps you examine the main purposes and come to a more precise statement for your own site. Read the Article.How to Select a Good Domain Name or TwoOne of the important marketing decisions you'll make is selecting a domain name for your business. Dr. Wilson outlines four rules of thumb to determine whether you've found a good domain name. And gives reasons why you might want to have several. Read the Article.Optimizing for Search Engines in Other LanguagesBill Dunlap explains what search engines you need to register with to reach visitors from other countries. He also explains how META tags should be configured for foreign language pages. Read the ArticleLetters to the EditorLarry Chase, editor of Web Digest for Marketers (http://wdfm.com), has changed his e-mail newsletter's format to lines 58 characters wide. He explains:"WDFM is now narrower so as to be seen in the shape it was originally intended on nearly all platforms, including laptops, ccmail and Outlook, which all tend to shrink the viewing area a bit, causing funny linebreaks and widows. I made quite a study of this a while ago. It seems many lists have adopted the 60 characters per line format for this reason. Old dogs have to change:). After four years of publishing using 68 characters, I decided to make that shift a couple months ago. I gave advertisers an extra line to compensate for the shortfall." Editor: Our margin is set at 65-characters per line. Do you readers have any preferences? Advertising in Web Marketing TodayIf you have a product or service needed by companies seeking to promote their business on the Web, there's no better place to advertise than Web Marketing Today e-mail newsletter. We offer two sponsorships per issue, one before and one after the first article. You can find full information and demographic information on our readers online. We have a few spots still open in the next few months, though spaces are filling up fast. http://wilsonweb.com/ads/
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Join Our Affiliate ProgramI've recommended doing so for months. Now I've done it myself -- started an Referral Affiliate Program for Wilson Internet Services. I invite our friends around the world to sign up for our referral affiliate program and put a link on your website to our subscription-based newsletter WEB COMMERCE TODAY or to our E-COMMERCE RESEARCH ROOM. Full instructions are on the site. When your visitor clicks the link on your link it takes them to our site -- and they get a cookie on their browser. Then, if they subscribe to Web Commerce Today anytime in the next 90 days, you get a $6 referral fee.We're using Commission Junction because they do all the administrative work of running the program. But if you want to save some money and do it all yourself, then check out AffiliateZone's software especially designed to make administration easy. Odds 'n' EndsThanks to Jim Sterne of Target Marketing of Santa Barbara who recommended our Web Marketing and E-Commerce resources in his Full Sterne Ahead newsletter (http://www.targeting.com) Thanks Jim. Dr. Wilson was quoted in Business Forms, Labels, and Systems, April 20, 1999 issue recently. How do you make an English language information site more accessible to those for whom English is a second language? Though we've given permission for a few of our articles to be translated into other languages -- French, German, and Polish so far -- that's expensive. So we're trying an experiment. Take a look at how we provide a gateway to a machine translation in five European languages using AltaVista's Babel Fish utility provided by SYSTRAN. If you are a native speaker of one of those languages, would you please e-mail me with your evaluation of the translation. Is it so rough as to be laughable? Is the technical vocabulary of the Web marketing/e-commerce discipline adequate? Thanks. Telephone ConsultingWhen you're stuck, it's sometimes helpful to talk it through with someone who has had some experience. One of the services I provide is telephone consulting. Before I start the "clock" for my one hour minimum fee, I spend a few minutes with you to make sure I'll be able to help with your particular need. Perhaps I could help critique an online business plan or walk through a website with you making constructive suggestions. |
