Issue 57, June 1, 1999
Website Promotion
Website Promotion
Welcome to Web Marketing Today, Issue 57, e-mailed to 65,596 subscribers around the world. Web Marketing Today is published twice a month, an article issue early in the month, and a links issue late in the month. To advertise in WMT, read the details at http://www.wilsonweb.com/ads/
In this issue we survey a number of methods of website promotion. PLEASE: WHILE YOU'RE THINKING ABOUT IT, send the URL of this issue right now to two of your business friends. They'll thank you. So will I.
Yours, Dr. Ralph F. Wilson, Editor
The Web Marketing Checklist: 26 Ways to Promote Your SiteA year and a half ago we ran this article. Since then it's become one of the most popular articles on our site. For this issue we've revised, updated, and added to it. Why don't you use it to review your own Web marketing strategies? Perhaps it will stimulate you to try something new. Read the Article.Stimulate Repeat Traffic with Bookmarks
Getting a visitor to your site once is important. Prompting the vistor to return is even more important. Here we discuss how to get people to bookmark your site. Simple but important. Read the Article.
Should You Computer-Translate Your Website?Tempted to try computer translation to globalize your site? We tried it for a month and have removed it completely. Here's why. Read the ArticleThe "Ideal" E-Mail Newsletter WidthIf you've ever tried to publish an e-mail newsletter, you've had to decide what line width to use. Here's our conclusion. Read the ArticleLetters to the Editor"In your article 'Make Your Website Purposes Crystal Clear' (Issue 56), I was dismayed that you advocated the use of a graphic designer to create a Web site and not the use of a professional writer. Yikes! Design is critical, of course, but content and logical organization of content are much more important. There are so many badly written websites out there that I know were written by either a graphic designer or IT person. That can't continue to happen! We writers must unite! How about giving us writers some credit. Web sites are not all graphic design!" -- Kelley Finan, Lord, Sullivan & Yoder Public Relations (http://www.lsy.com), Columbus, OhioKelley. Your point is well taken. Few graphic designers wrap together all the writing and organizational skills need to produce an excellent site. The best sites are a team effort of writers, computer experts, graphic artists ... and businesspeople, too. Editor. Advertising in Web Marketing TodayIf you have a product or service needed by companies seeking to promote their business on the Web, there's no better place to advertise than Web Marketing Today e-mail newsletter. We offer two sponsorships per issue, one before and one after the first article. You can find full specs and demographic information on our readers online. We have a few spots still open in the next few months, though spaces are filling up fast.We also offer banner advertising on our heavily travelled Web marketing and e-commerce areas of our site. Some of our recent banner advertisers have included MSN LinkExchange, Network Solutions, CyberCash, and iCat. Take a look at our rate card. http://wilsonweb.com/ads/ 
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 Review: Make Your Site SellMake Your Site Sell by Ken Evoy is a significant book on optimizing your site to increase your conversion rate, or the percentage of visitors who make a purchase. Read the Review. Or Download a FREE Chapter.Join Our Affiliate ProgramI've recommended doing so for months. Now I've done it myself -- started an Referral Affiliate Program for Wilson Internet Services. I invite our friends around the world to sign up for our referral affiliate program and put a link on your website to our subscription-based newsletter WEB COMMERCE TODAY or to our E-COMMERCE RESEARCH ROOM. Full instructions are on the site. When your visitor clicks the link on your link it takes them to our site -- and they get a cookie on their browser. Then, if they subscribe to Web Commerce Today anytime in the next 90 days, you get a $6 referral fee.We're using Commission Junction because they do all the administrative work of running the program. But if you want to save some money and do it all yourself, then check out AffiliateZone's software especially designed to make administration easy. Our sister publication WEB COMMERCE TODAY focuses squarely on e- commerce selling products directly over the Internet. Coming up on June 15 is an issue theme on shopping cart software. We'll be examining (1) how to select the right software for your needs, (2) how to display products, (3) maintaining an online store, and (4) how to assess a developer. In addition, you get to view all the back issues online, with detailed information about how to obtain a merchant credit card, site security, designing a site to increase the conversion rate, drop-shipping, and many other key issues we've discussed over the past 22 months of publication. On top of that a subscription gives you access to our E-Commerce Research Room, with 2,000+ links to articles on every aspect of e- commerce, carefully selected to avoid news release hype and maximize how-to-do it. One large section is devoted to everything we can lay our hands on concerning business models and approaches in a number of sectors. If you're serious about e-commerce, you need WEB COMMERCE TODAY. Think of all the expensive mistakes this knowledge will save you. Subscribe today for only $49.95. Telephone ConsultingWhen you're stuck, it's sometimes helpful to talk it through with someone who has had some experience. One of the services I provide is telephone consulting. Before I start the "clock" for my one hour minimum fee, I spend a few minutes with you to make sure I'll be able to help with your particular need. Perhaps I could help critique an online business plan or walk through a website with you making constructive suggestions.
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