Issue 59, August 1, 1999
E-Mail Marketing
E-Mail Marketing
Welcome to Web Marketing Today, Issue 59, e-mailed to 70,421 subscribers around the world. Web Marketing Today is published twice a month, an article issue early in the month, and a links issue late in the month. Have you considered advertising in WMT?
We've got an interesting issue for you this month, all about e-mail marketing. In addition to my articles, I've reviwed authors on both sides of the controversial issue of bulk mailing -- Seth Godin championing "Permission Marketing" and Corey Rudl arguing for "targeted" e-mail marketing. Food for thought!
Yours, Dr. Ralph F. Wilson, Editor
Relationship E-Mail Marketing vs. SpamExplains how e-mail can be used to build relationships with your customers through newsletters, updates, sale fliers, etc. Expounds a philosophy of long term relationships vs. short-term spam.Read the Article.How to Capture Visitor E-Mail AddressesDiscusses various techniques to capture e-mail addresses, some good, some bad, and some ugly. Well, not ugly exactly. Concludes with a discussion of privacy policies.Read the Article. Review: Permission Marketing, by Seth GodinA popular book by the VP of marketing for Yahoo, Godin argues that the most effective marketing begins with some level of permission from the customer, and builds greater permissions and trust as time progresses. Read the ReviewForms-to-E-Mail ProgramsTo collect information about your site visitors you'll need to use HTML forms powered by a CGI program that sends the information to you via e-mail, or posts it to a logfile on your webserve for later download. Contains pros and cons of several programs and Dr. Wilson's favorite. Read the ArticleE-Mail Marketing ProgramsIn order to send out e-mail to prospects, you'll need three kinds of e-mail programs. This article discuss each and guides you on features to look for: (1) e-mail client programs, (2) e-mail merge programs, and (3) mailing list programs. Read the ArticleE-Mail to the EditorWe get many e-mails each month, and can't answer all. But here are two about banner ad brokers and a new Web marketing book. Read the E-MailsAdvertising in Web Marketing TodayIf you have a product or service needed by companies seeking to promote their business on the Web, there's no better place to advertise than Web Marketing Today e-mail newsletter. We offer two sponsorships per issue, one before and one after the first article. You can find full specs and demographic information on our readers online. We have a few spots still open in the next few months, though spaces are filling up fast.We also offer banner advertising on our heavily travelled Web marketing and e-commerce areas of our site. Some of our recent banner advertisers have included MSN LinkExchange, Network Solutions, CyberCash, and iCat. Take a look at our rate card. http://wilsonweb.com/ads/ 
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 Review: The Insider Secrets to Marketing Your Business on the Internet, by Corey RudlWhile this Internet marketing course costs $197 to purchase, I conclude that the information Rudl offers is worth that and more. Especially strong in the area of e-mail marketing. Read the Review.E-Mail Marketing ResourcesWe don't exhaust the subject in this issue. Here are links to an articles database with 295 more articles, an online forum, and 15 of my earlier articles on e-mail marketing topics. View the LinksJoin Our Affiliate ProgramI've recommended doing so for months. Now I've done it myself -- started an Referral Affiliate Program for Wilson Internet Services. I invite our friends around the world to sign up for our referral affiliate program and put a link on your website to our subscription-based newsletter WEB COMMERCE TODAY or to our E-COMMERCE RESEARCH ROOM. Full instructions are on the site. When your visitor clicks the link on your link it takes them to our site -- and they get a cookie on their browser. Then, if they subscribe to Web Commerce Today anytime in the next 90 days, you get a $6 referral fee.We're using Commission Junction because they do all the administrative work of running the program. But if you want to save some money and do it all yourself, then check out AffiliateZone's software especially designed to make administration easy. Our sister publication WEB COMMERCE TODAY focuses squarely on e- commerce selling products directly over the Internet. Coming up on June 15 is an issue theme on shopping cart software. We'll be examining (1) how to select the right software for your needs, (2) how to display products, (3) maintaining an online store, and (4) how to assess a developer. In addition, you get to view all the back issues online, with detailed information about how to obtain a merchant credit card, site security, designing a site to increase the conversion rate, drop-shipping, and many other key issues we've discussed over the past 22 months of publication. On top of that a subscription gives you access to our E-Commerce Research Room, with 2,000+ links to articles on every aspect of e- commerce, carefully selected to avoid news release hype and maximize how-to-do it. One large section is devoted to everything we can lay our hands on concerning business models and approaches in a number of sectors. If you're serious about e-commerce, you need WEB COMMERCE TODAY. Think of all the expensive mistakes this knowledge will save you. Subscribe today for only $49.95. Telephone ConsultingWhen you're stuck, it's sometimes helpful to talk it through with someone who has had some experience. One of the services I provide is telephone consulting. Before I start the "clock" for my one hour minimum fee, I spend a few minutes with you to make sure I'll be able to help with your particular need. Perhaps I could help critique an online business plan or walk through a website with you making constructive suggestions.
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