Issue 60, September 1, 1999
Developing Ad Revenue from Your Site
Developing Ad Revenue from Your Site
Dear Friends,Welcome to Web Marketing Today, Issue 60, e-mailed to 72,305 subscribers around the world. Web Marketing Today is published twice a month, an article issue early in the month, and a links issue late in the month. Have you considered advertising in WMT?
This month we're examining how to develop the advertising revenue potential of your site. While this may not apply to many business sites, you'll learn a lot about the inner workings of the advertising you may need to BUY on other sites. Why don't you share your thoughts and reactions to this topic on the "Ad Revenue for Your Site" section of the Web Marketing & E-Commerce Forum.
God bless you,
Dr. Ralph F. Wilson, Editor
8 Steps to Developing Ad Revenue from Your SiteWe are taking you through the steps to generate ad revenue from your site -- starting with dynamite content and working until we end up at the beach. That's right -- the beach. Read the Article.Ins and Outs of Displaying Banner AdsOur article outlines the basic functions of banner serving programs, also called ad management software. We explain the necessity of serving ads, unless you are part of a banner network. Read the Article.Review: Central Ad 4.0 Banner Serving ProgramA positive review of Central Ad 4.0. Explains special features, a couple of weaknesses, and why this is a good buy for the money. Read the ReviewReview: WebAdverts 2.02 Banner Serving ProgramHere's a program for the smaller business. WebAdverts is a good choice for small stores -- good functionality for low shareware price. Read the ReviewPros and Cons of Banner Networks and ExchangesWe discuss how banner exchanges work, highlighting LinkExchange. Explains how banner networks provide revenue, profiling ValueClick. Read the ArticleLetters to the EditorWe get many e-mails each month, and we can't answer them all. But here are a few in response to last month's issue about e-mail marketing and handling programs. Plus whether or not to www. Read the LettersAdvertising in Web Marketing TodayIf you have a product or service needed by companies seeking to promote their business on the Web, there's no better place to advertise than Web Marketing Today e-mail newsletter. We offer two sponsorships per issue, one before and one after the first article. You can find full specs and demographic information on our readers online. We have a few spots still open in the next few months, though spaces are filling up fast.We also offer banner advertising on our heavily travelled Web marketing and e-commerce areas of our site. Some of our recent banner advertisers have included MSN LinkExchange, Network Solutions, CyberCash, and iCat. Take a look at our rate card. http://wilsonweb.com/ads/ 
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Resources on Developing Ad RevenueOur list of resources features over 50 links to articles about how to generate revenue from banner ads on your website. View the Links.Odds 'n' EndsWe have new forum sections, information on a contest your company might want to enter, plus more about what is going on at WilsonWeb.com. Read the Odds 'n' EndsJoin Our Affiliate ProgramI've recommended doing so for months. Now I've done it myself -- started an Referral Affiliate Program for Wilson Internet Services. I invite our friends around the world to sign up for our referral affiliate program and put a link on your website to our subscription-based newsletter WEB COMMERCE TODAY or to our E-COMMERCE RESEARCH ROOM. Full instructions are on the site. When your visitor clicks the link on your link it takes them to our site -- and they get a cookie on their browser. Then, if they subscribe to Web Commerce Today anytime in the next 90 days, you get a $6 referral fee.We're using Commission Junction because they do all the administrative work of running the program. But if you want to save some money and do it all yourself, then check out AffiliateZone's software especially designed to make administration easy. Our sister publication WEB COMMERCE TODAY focuses squarely on e- commerce selling products directly over the Internet. Coming up on June 15 is an issue theme on shopping cart software. We'll be examining (1) how to select the right software for your needs, (2) how to display products, (3) maintaining an online store, and (4) how to assess a developer. In addition, you get to view all the back issues online, with detailed information about how to obtain a merchant credit card, site security, designing a site to increase the conversion rate, drop-shipping, and many other key issues we've discussed over the past 22 months of publication. On top of that a subscription gives you access to our E-Commerce Research Room, with 2,000+ links to articles on every aspect of e- commerce, carefully selected to avoid news release hype and maximize how-to-do it. One large section is devoted to everything we can lay our hands on concerning business models and approaches in a number of sectors. If you're serious about e-commerce, you need WEB COMMERCE TODAY. Think of all the expensive mistakes this knowledge will save you. Subscribe today for only $49.95. Telephone ConsultingWhen you're stuck, it's sometimes helpful to talk it through with someone who has had some experience. One of the services I provide is telephone consulting. Before I start the "clock" for my one hour minimum fee, I spend a few minutes with you to make sure I'll be able to help with your particular need. Perhaps I could help critique an online business plan or walk through a website with you making constructive suggestions.
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