Affiliate Management Software Used by the Top 400 E-Tailers

Affiliate management software is listed for many e-tailers included in the Internet Retailer Top 400 Guide (2005 Edition). The largest online retailers use substantially different affiliate management software than small businesses due primarily to price, scale, and support needed. Compared to e-commerce and e-mail marketing software, only 11 different affiliate management programs were mentioned. In addition, many retailers claimed to have in-house programmed systems. In this brief article I display a bar graph showing relative use of the top 11 affiliate management software programs. Additional pie-graphs compare the affiliate management programs selected by the top 100 e-tailers compared with those ranked 101 to 400.

LinkShare edged out both Commission Junction and Performics for the Top 100 companies, but Commission Junction claimed 53% of the 101 to 400 companies that listed their affiliate software vendors, probably due to CJ's lower price.

Internet Retailer 2005 Top 400 Affiliate Software Programs
Bar Graph. http://www.wilsonweb.com/wmtp8/images/400_affil_top400.gif

Internet Retailer 2005 Top 100 Affiliate Software Programs
Pie Chart. http://www.wilsonweb.com/wmtp8/images/400_affil_top400.gif

Internet Retailer 2005 Top 100 Affiliate Software Programs
Pie Chart.
http://www.wilsonweb.com/wmtp8/images/400_affil_101-400.gif