E-Mail Marketing Software Used by the Top 400 E-Tailers

E-mail marketing software (sometimes called listserver software) is listed for many e-tailers included in the Internet Retailer Top 400 Guide (2005 Edition). The largest online retailers use substantially different e-mail software due primarily to price, scale, support, and features needed. In all, 48 different e-mail marketing programs were mentioned. In addition, some retailers had in-house programmed systems or extensively modified licensed software purchased from vendors. In this brief article I display a bar graph showing relative use of the top 28 e-mail marketing programs. Additional pie-graphs compare the e-commerce programs selected by the top 100 e-tailers compared with those ranked 101 to 400.

CheetaMail and DoubleClick's DARTmail were leaders, followed by YesMail. For the 100 to 400 ranked e-tailers, both ConstantContact and Vertical Response were visible -- both common with smaller businesses.

Internet Retailer 2005 Top 100 Retailers -- E-mail Marketing Programs
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Internet Retailer 2005 Top 101-400 Retailers -- E-mail Marketing Programs
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