Web Marketing TODAY - Your trusted Internet marketing resource since 1995.
What's this? Contact  
Site Guides:Marketing ManagersConsultants & Designers Boosting Traffic & SalesJust Getting Started
Home
Web Marketing Today (Free)
Ads and Affiliates
Carts/Transactions
Conversion/Testing
Design/Usability
E-Commerce
E-Mail Marketing
Link Strategies
Local Marketing
Marketing Tools
Miscellaneous
New Media
Paid Search
Recommendations
SEO
Web Analytics
Boost your sales with Web Marketing Today Premium Edition
Web Marketing Today Premium
Secure Login
Subscribe now
Address Change
Speaker
Professional Speaker
Phone Consulting
About Us
Team Bios
Contact Us
Advertise Here
Press
Awards & Kudos
Site Map
Privacy Policy
Related Site
Joyful Heart
Renewal Ministries: Internet
Bible studies, articles, and stories

Web Marketing Today Premium

DomainKeys -- Yahoo's Sender ID Alternative

by Dr. Ralph F. Wilson, E-Commerce Consultant
Web Marketing Today Premium, Issue 85, November 2004

Summary: Not all large ISPs are using SPF to identify the e-mail sender. Yahoo! Mail has put its influence behind DomainKeys, which uses public and private cryptographic keys to digitally sign and e-mail message and prevent header forgery. It's still in the testing stage, but it's a technology that needs to succeed.


Yahoo! feels that e-mail needs a stronger approach to forgery that that offered by SPF (Sender Policy Framework), since spammers can fake some aspects of SPF. Their solution is DomainKeys, which is still in the early stages of study and acceptance, so I don't recommend adopting it yet, but something like DomainKeys is necessary to prevent header forgery.

Essentially DomainKeys consists of "signing" e-mail with an encrypted "signature" contained in the header. This system uses a public key/private key system that has been widely used in SSL secure communications between a customer's web browser and an online store, between a user and an online banking site, etc.

The private key is required to encrypt the signature, which would be done by the outbound e-mail server as the e-mail is sent out. The public key to verify the signature would be published in the domain's DNS record and checked when an e-mail message is received to make sure the signature hasn't been forged.

Thus e-mails containing signed DomainKeys contain an unforgable system of verifying the sender and contents of the e-mail message.

At this point, DomainKeys is in an early stage, with pilot projects being run. If widely adopted, it holds the promise of stopping fraudulent phishing attacks and identify spam messages.

Resource:

DomainKeys: Proving and Protecting Email Sender Identity. http://antispam.yahoo.com/domainkeys


Other articles from Web Marketing Today Premium, Issue 85, November 2004


AddThis Social Bookmark Button

Three free e-books Subscribe to our free e-mail newsletter -- Web Marketing Today®, published worldwide. Just to encourage you to take this step, I'm including three free e-books that you can download and read: The Web Marketing Checklist: 32 Ways to Promote Your Website, 12 Website Design Decisions Your Business Will Need to Make, and Making & Marketing E-Books, each worth $12 -- just for subscribing. No catch.RSS feed
First Last
E-mail
Country (2-letter abbreviation)
Preferred Format Plain text HTML

We respect your privacy and never sell or rent our subscriber lists. Subscribing will not result in more spam! I guarantee it!

 


Home | WMT Premium | WMT Free | Books | Video | Contact Us
Search | Research Room | Advertising | About Us | Consulting | Speaking

Wilson Internet Services
http://www.wilsonweb.com
PO Box 308, Rocklin, CA 95677, USA
Phone +1 (916) 652-4659 (MF 8 am-4 pm Pacific Time)

Copyright © 1995-2008 by Ralph F. Wilson, all rights reserved. Content, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission. Trademarks and terms of use.


Completely revised and updated. Purchase now!

Products & Services

Dr. Wilson's Books

  • Guide to Search Engine Optimization (2007)
  • How to Promote Your Site thru Article Marketing
  • Social Bookmarking and Marketing
  • Report on Pay Per Click (PPC) Bid Management Software
  • Research Guide to Online Niche-Finding
  • The E-Mail Marketing Handbook (2nd Edition)
  • How to Promote Your Local Business on the Internet
  • PayPal Buyers Survey 2004
  • 10 Steps to E-Business on a Shoestring
  • How to Develop a Landing Page 2005
  • The Shopping Cart Report
  • Report on Affiliate Management Software 2005
  • Optimize Your Webstore Sales
  • How to Optimize Your Landing Pages Scientifically
  • Reciprocal Linking Tools
  • Planning Your Internet Marketing Strategy See the table of contents and sample chapter.



    Dr. Wilson's Recommendations
    A/B Split-Testing Software
    Content Management Systems
    E-Commerce Tools
    E-Mailing Services/Software
    Pay Per Click (PPC) Advertising
    Search Eng. Optimiz. Tools
    Video Marketing
    SEO Services
    Web Analytics



    SiteSell
    Site Build It!