Landing Pages
Issue 84, Sept-Oct 2004

• How to Develop a Landing Page 2005 (revised 28-page e-book)
• How to Use Pop-Up Windows Effectively and Responsibly
• Resources about Pop-Up Windows

God bless you,
Dr. Ralph F. Wilson, Editor

How to Develop a Landing Page 2005

I've just revised my extremely popular 28-page book How to Develop a Landing Page that Closes the Sale (2005 Edition). 

Without an effective landing page for each and every ad campaign you undertake, you're wasting money and customers. The ad attracts the prospect's interest, but the landing page is supposed to pick up where the ad leaves off and lead the prospect to complete the transaction. The hours and hours it will take you to perfect your landing pages are an investment in success. Failure to do so results in failure, especially if you are in the direct marketing side of e-commerce. This short book explains exactly what a landing page must accomplish to get your prospects to complete their transaction and enable your advertising do its job. 

Here is the table of contents for this 28-page book (fully revised November 4, 2004). In the new edition, the content is clarified, illustrated, includes a section on building trust, and expands significantly on the original 2002 version.

My paid subscribers can download a copy at no additional charge. May this revised book help you raise the conversion rates for your ads! If you're a current subscriber, go ahead -- download your free copy now (.76 MB)
http://www.wilsonweb.com/ebooks/bonus_landing31_pdf.cfm

How to Use Pop-Up Windows Effectively and Responsibly

Pop-ups can be extremely annoying. But that doesn't mean you shouldn't use them. It means you should train them, teach them manners. In this occasionally humorous article, I describe the marketing importance of two kinds of pop-ups: (1) small windows that open when your customer clicks on a hyperlink, and (2) small windows that open automatically when a visitor comes to your website. Each has its own marketing value and rules for use. Automatic pop-ups, of course, are gradually becoming obsolete due pop-up blockers in Windows XP SP2 and elsewhere, but they can still be effective for a large slice of users. Read the Article. http://www.wilsonweb.com/wmtp8/popups_how.htm

Resources about Pop-Up Windows

If you've tried in vain to find the right JavaScript code to open and manipulate pop-ups, look no further. Some of the tutorials included will help even novices begin to understand how JavaScript works to make webpages more functional. Here, I've included references to some of the scripts I've found and adapted for use, as well as other programs that look useful. See the Resources. http://www.wilsonweb.com/wmtp8/popups_resources.htm

New Ecommerce and Web Marketing Articles

Each month our team of link editors scours dozens of online periodicals and resources to find key information on e-commerce and Web marketing. With so much new literature available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following month.)