Getting Your E-Mail Delivered

Dear Friends,

This month we're focusing on getting e-mails delivered more consistently. In this issue you'll find four articles:

• SPF Helps Legitimate E-Mail Get through Spam Filters
• SPF Resources
• How to Keep Opt-in E-Mail Out of Yahoo! Mail's Bulk Folder
• DomainKeys -- Yahoo's Proposal to Verify the Sender ID

Though you'll find that SPF isn't the magic bullet to end spam, publishing an SPF record for your domain may well help your e-mail newsletter get delivered more fully by ISPs overloaded with spam.

Don't let the drive to earn money ruin the Christmas season for you. Take time with your family to reflect on its meaning.

God Bless you,
Dr. Ralph F. Wilson, Editor

SPF Helps Legitimate E-Mail Get through Spam Filters

This article explains the importance of SPF (Sender Policy Framework) protocol for e-mails, and gives instructions on how to set it up using an online wizard. It differentiates between Microsoft's Caller ID and Sender ID proposals. Read the Article.

SPF Resources

Lists the most important resources for SPF (Sender Policy Framework), including wizards, selected articles and interviews, technical documents, and technical centers. See the Resources.

How to Keep Opt-in E-Mail Out of Yahoo! Mail's Bulk Folder

If your opt-in e-mail has a way of ending up in your Yahoo! Mail recipients' bulk mail folder, then you'll be happy that help is in sight -- if not guaranteed. This brief article contains the e-mail address and instructions you need to apply to have your e-mails get to the Inbox folder instead. Read the Article. 

DomainKeys -- Yahoo's Proposal to Verify the Sender ID

Not all large ISPs are using SPF to identify the e-mail sender. Yahoo! Mail has put its influence behind DomainKeys, which uses public and private keys to digitally sign and e-mail message and prevent header forgery. It's still in the testing stage, but it's a technology that needs to succeed. Read the Article.

New Ecommerce and Web Marketing Articles

Each month our team of link editors scours dozens of online periodicals and resources to find key information on e-commerce and Web marketing. With so much new literature available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following month.)