This issue contains a number articles and analyses, focused on
online retailing:
Conversion Rates of the Top 400 Retailers
Review: Internet Retailer Top 400 Guide (2005 Edition)
Software Used by the Top 400 E-Tailers -- E-Commerce, Affiliate, and E-Mail
The State of the US Online Market
2005
Tips for Designing Online Stores
Why Major E-Tailers Sell on eBay
Review: The Culturally Customized Web Site
In this issue we examine ways that online retailers succeed -- those with hundreds or thousands of product SKUs. June 7-8, 2005 I attended the Internet Retailer Annual Conference and Exhibition in Chicago. Here are some of the things I gleaned that can be of help to small and medium sized businesses.
I hope these articles will open your eyes wider to the
possibilities.
God bless you,
Dr. Ralph F. Wilson, Editor
Conversion Rates of the Top 400 Retailers
The 2005 Internet Retailer Top 400 Guide gives an estimated conversion rate for each of these top online e-tailers. These will provide you a guide to see how your online store's conversion rate stacks up with the best. Gives some of the top conversion rates, explains how the more average CRs compare with each other, and provides both bar and scatter graphs.
Read the Analysis.
Review: Internet Retailer Top 400 Guide (2005 Edition)
Internet Retailer Top 400 Guide contains a huge amount of data on the top 400 e-tailers in the US, with conversion rates, traffic, average sales total, software, executives, etc.
Read the Review.
Software Used by the Top 400 E-Tailers -- E-Commerce, Affiliate, and E-Mail
The software used by the top 400 e-tailers is markedly different than that used by smaller online businesses. These differences are generally due to price, scale, support, and the problems created by the need to integrate with legacy retail software systems. This analysis of data from the Internet Retailer Top 400 gives you the top software programs in each category with graphs.
Provides an overview of the state of the
US online retail market by Dan Hess of comScore and Mary Brett
Whitfield of Retail forward. Sees increase due to broadband,
tenure comfort, search, comparison, shopping, and channel
blurring.
Read the Article.
Tips for Designing Online Stores
Provides tips on line store design from
the Internet Retailer 2005 conference -- Ken Burke and David Fry.
Suggestions included a concentration on merchandising, creative
use of specials, discounts, simplification, cross-sell and
up-sell, spreads, layered content, gift certificates, store
locators, and multi-channel gift registries.
Read the Article.
Why Major E-Tailers Sell on eBay
Reviews comments of Scot Wingo of
ChannelAdvisor on why major retailers (and e-tailers) sell on
eBay as well as on their own websites. Some reasons included
liquidation as well as product testing. Includes examples of how
Sears.com uses eBay. (Published for my WMT Free readers).
Read the Article.
Review: The Culturally Customized Web Site
The Culturally Customized Web Site
by Singh and Pereira provides a sound theoretical basis for
creating culturally sensitive websites in other countries.
Helpful for multi-national companies as well as smaller companies
attempting website globalization. Read the Review.
New Ecommerce and Web Marketing Articles
Each month our team of link editors scours dozens of online periodicals and resources to find
key information on e-commerce and Web marketing. With so much new literature
available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your
research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following
month.)
This issue contains a number articles and analyses, focused on
online retailing:
