Theme: E-Mail Program Selection
Issue 91, Summer 2005
Dear Friend,
I'm nearly finished with the completely re-written and revised E-Mail Marketing Handbook. One of the purposes of the Handbook is to guide readers in selecting the right e-mail marketing software for their needs.
This issue contains a fairly lengthy chapter that discusses each of these features in some detail and 99 questions to ask a prospective e-mail vendor. I hope you find them helpful.
God bless you,
Dr. Ralph F. Wilson, Editor
How to Select an E-Mail Marketing Program (Bulk Mailer)
This article is an excerpt from The E-Mail Marketing Handbook (Second Edition), Chapter 9, "Selecting an E-Mail Marketing Program." Each feature included in e-mail marketing programs is discussed in some detail to guide the reader in selecting the e-mail marketing program (bulk mailer) that is best suited to his needs.
Features discussed include: Types of e-mail software, simplicity vs. sophistication, subscription management features, bounce management features, user administration features, database flexibility, database tracking features, data segmentation, conditional messages, and SQL commands, e-mail headers, e-mail formatting features, miscellaneous tools, autoresponder functions, sending features, deliverability, spam law compliance, summary reporting, customer service, hosting infrastructure, integration, and fee structures. Read the Article.
Comparing one e-mail vendor with another is difficult, since the features vary so much from one to another. This 99-question collection tool is designed to be used once you've narrowed down the field to the programs you wish to consider more carefully. It contains a comprehensive set of questions that will keep you from forgetting features that may be important to you.
I've purposely made this with wide margins so you can print it out easily on your printer for use with several vendors. See the 99 Questions
New Ecommerce and Web Marketing Articles
Each month our team of link editors scours dozens of online periodicals and resources to find
key information on e-commerce and Web marketing. With so much new literature
available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your
research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following
month.)
I'm nearly finished with the completely re-written and revised E-Mail Marketing Handbook. One of the purposes of the Handbook is to guide readers in selecting the right e-mail marketing software for their needs.
