8. Resources for Marketing Your Local Business on the Internet

Hotels, restaurants, motels, real estate agents, and bed and breakfast businesses can profit from Internet advertising.

Articles in the Web Marketing Info Center

These sections contain links and brief synopsis of articles and resources on local business marketing on the Internet.

Local Advertising and Marketing Section
/search/cat.php?page=1&querytype=category&subcat=mm_Local

Local Business Cases Section
/search/cat.php?page=1&querytype=category&subcat=lb_Cases

National Chains Boosting Local Stores Section
/search/cat.php?page=1&querytype=category&subcat=lb_Chains

Local Church and Ministry Marketing Case Studies
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Ad Venues

Google AdWords allow geotargeting
https://adwords.google.com

Yahoo! Local Match PPC ads point to Yahoo's page for your business
http://www.wilsonweb.com/afd/localmatch.htm

Yahoo! Precision Match sells PPC ads that point to your own website
http://www.wilsonweb.com/afd/overture.htm

Advertising.com provides geotargeted banner advertising
http://www.advertising.com

Citysearch Ads appear on a number of portal site city pages
http://www.wilsonweb.com/afd/citysearch.htm

Verizon SuperPages advertising
http://superpages.com/

SBC SMARTPages advertising
http://www.smartpages.com/

Local Business Marketing Services

ReachLocal specializes in handling local Internet advertising campaigns for small businesses, both for do-it-yourself advertisers and for marketing agencies.
http://www.wilsonweb.com/afd/reachlocal.htm

The book that tells you how to use these resources is Dr. Wilson's modestly priced How to Promote Your Local Business on the Internet. He explains it clearly and offers a number of the tricks of the trade that will allow you to move ahead of your less-knowledgeable local competitors.