Attract Return Visitors via Games on Your Site, Advergaming

Here's an approach that may appeal to younger target demographics. I found two vendors who offer to put interactive games on your site -- probably fairly expensive, but perhaps just what you need if you're seeking to build loyalty in a youthful marketplace.

AdverGame.com (Skyworks) offers 90 games for licensing. Their website doesn't contain pricing, so you'll have to contact them to determine pricing and feasibility. Games use Macromedia Shockwave 10 that clients may need to download and install before playing a game.

Some of their games are installed at Candystand.com, sponsored by the Wrigley Company. You have to register to play, allowing Wrigley to give you an opportunity to subscribe to an opt-in e-mail list. I selected Boardwalk Bowling featuring getting a ball into LifeSaver holes.Boardwalk Bowling is used to brand LifeSavers.  I did poorly, but when I finished I was shown the usernames of the top-scorers for the game.

Another game provider, BlockDot.com offers a similar approach, with games shown at KewlBox.com.

It may be fairly pricey to license a game, more so to have one customized to effectively brand one of your products or services. But for some businesses, this can be a big win, depending on your target demographics.