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This chapter discusses the five key principles of niche research in some detail, with the goal of making the research task clear:
Principle 1
. Make Your Knowledge and Passion Work for You
Principle 2
. Identify a Niche that Is in Sufficient Demand
Principle 3
. Discard Niches with Too Much Competition
Principle 4
. Make Sure Your Niche Has Adequate Profit Potential. This section discusses the research goals involved in assessing potential revenue from (1) online sales of tangible products, (2) affiliate commission revenue, and (3) advertising revenue.
Principle 5
. Create Your Site's Own Uniqueness and Voice
The chapter also includes two sidebars: The Myth of Online Franchises and Sidebar: Opportunities in Fads, Trends, and Opportunities.
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