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A discussion, with the help of niche research pioneer Ken Evoy on the problems to watch out for in keyword and niche research software. This article focuses on terms of service violations leading to possible data feed blocking, supply calculation inaccuracies and some work-arounds, a caveat about being "number bound," and a discussion of how an emphasis on site content figures into the goal of niche research.

Years ago, before any company had automated the process, Ken Evoy described the idea of keyword supply and demand as a way to research online niche markets in his Affiliate Masters Course. Today, his online Brainstorm It! tool (currently a module available with Site Build It!) is one of the prime examples of effective niche-finding software. Recently I talked to Ken about niche research and problems with the available software.

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