Web Marketing Today

PPC Basics, Part 9: Dayparting

Mon, 21 May 2012 23:23:37 PST

Dayparting, or ad scheduling, is the process of scheduling pay-per-click advertising campaigns to display ads at specific hours of the day or days of the week. It’s a common practice in traditional marketing. For example, a television advertiser might show its ads during prime time, but not at other times of the day.

Continuous Website Improvement Through Conversion Optimization

Mon, 21 May 2012 15:32:41 PST

Optimizing your website for maximum conversions is not a quick process, says conversion expert Keith Hagen in this video interview. He suggests you start with the 'low hanging fruit,' areas where you can make a big difference fast, then move to the more difficult areas.

Content Marketing Requires a Point of View

Mon, 21 May 2012 15:00:21 PST

Of all the diet gurus, what factors really determine who you’ll read, follow, and buy from? It’s likely not performance or documented results or scientific evidence. Almost all major, well-known diets can claim those three factors. But fad diets — with none of those factors — oftentimes manage to attract just as many adherents. In those cases, it isn’t a matter of results. It’s likely a matter of users selecting an expert’s advocated position that matches their own inclinations.

Getting Your Fair (Impression) Share on Google

Tue, 15 May 2012 19:24:02 PST

If you've been running a pay-per-click advertising campaign for a while, you have probably achieved a level of performance that is providing a profitable return on ad spend — "ROAS." The next step to getting the most from PPC advertising is maximizing the percentage of time in which your ads are showing for relevant, converting search queries.

3 Must-Test Areas for Lead-Generation Websites

Tue, 15 May 2012 18:55:35 PST

Lead generation sites are different than ecommerce sites. They usually sell services rather than products. The services are typically “considered purchases,” involving more research than most consumer products. And the buying-shopping-consideration cycle of a prospect is often far longer than typical ecommerce products.

How to Make Your Site More Customer Friendly

Tue, 15 May 2012 10:47:27 PST

A user-friendly website can increase conversions, such as newsletter signups, service quotes, or product sales. However, the process of making a website more usable is non-intuitive. It often involves fully understands what a consumer sees.

4 Triggered Emails for Business Websites

Tue, 08 May 2012 16:00:00 PST

Triggered emails are a powerful tool to get and retain consumer interest. In this article, email professional Carolyn Nye explains the use and strategy of triggered emails.

How to Generate Phone Calls from Pay-per-click Ads

Tue, 08 May 2012 09:56:50 PST

In this interview, Joseph Kerschbaum, a search-engine-marketing expert, explains how phone ads work, those Google AdWords' ads that display phone numbers and allow customers to click to call.

The Best $39 You Could Spend to Improve Conversion

Tue, 01 May 2012 23:01:49 PST

In this article, skilled copywriter Jeff Sexton explains how to get user feedback so you can optimize your website — all for a very low cost. He explains how to employ UserTesting.com to move your online marketing forward.

Why Goal Setting Is Essential for PPC Success - with Melissa Mackey (2:55)

Tue, 01 May 2012 20:56:24 PST

Often you'll have three or four things you want an ad to accomplish in a pay-per-click advertising campaign. But to ensure your Google AdWords' campaign is successful, you need to be clear about what your goal is. In this brief video, PPC expert Melissa Mackey explains why goal setting so important.

Mobile Marketing Tips for Small Business. Part 1

Tue, 24 Apr 2012 23:45:54 PST

Need to get started with marketing to mobile phone users? In this article Lorrie Thomas Ross explains some first steps to deciding on a basic strategy that suits your business and your industry.

Keyword Research to Help You Develop Content - with Ron Jones (4:36)

Tue, 24 Apr 2012 11:22:13 PST

In this video interview, Internet marketing pioneer Ron Jones explains how keyword research provides the basis for discovering and developing customer-relevant topics around which to build blogs, videos, social content, and articles for your business.

Recent Internet Marketing Articles for 24 Apr 2012, Annotated Links

Tue, 24 Apr 2012 01:34:40 PST

Here are some articles that will help you this week.

Dr. Ralph Wilson Announces Sale of Web Marketing Today

Mon, 23 Apr 2012 23:58:03 PST

Dr. Ralph F. Wilson, creator and long-time editor of industry-leading e-zine Web Marketing Today, today announced the sale of this historic website and newsletter, effective May 1, 2012, to e-commerce publishers Kerry and Joy Murdock of Practical eCommerce.

5 Link Building Dos and Don'ts

Tue, 17 Apr 2012 23:10:49 PST

In this article, SEO expert Dev Basu helps you assess the new landscape of keeping search rankings without getting penalized. He offers 5 areas of good linking practices and contrasts them with 5 kinds of practices that will get your site penalized and lower your rankings.

What SEO Ranking Signals Are Important Now - with Mike Grehan (5:36)

Tue, 17 Apr 2012 11:19:50 PST

In this video interview, SEO pioneer Mike Grehan reviews how keyword placement, then links, and now social signals have affected rankings on the search engines -- and what you should be doing now to boost your rankings.

Recent Internet Marketing Articles for 17 Apr 2012, Annotated Links

Tue, 17 Apr 2012 03:30:36 PST

Here are some articles that will help you this week.

How to Offer Free Shipping without Going Broke

Tue, 10 Apr 2012 23:44:19 PST

In this comprehensive article, e-commerce expert Steve Bulger helps you figure out how you might be able to offer free or discounted shipping, so you can remain competitive in today's online retail marketplace.

How to Write Great PPC Ads - with Melissa Mackey (4:13)

Tue, 10 Apr 2012 20:58:30 PST

In this video interview, PPC expert Melissa Mackey explains four things you can do to write PPC ads that stand out from the page and attract the buyers you want to come to your site. These tips can make you lots of sales!

Recent Internet Marketing Articles for 10 Apr 2012, Annotated Links

Tue, 10 Apr 2012 01:18:41 PST

Here are some articles that will help you this week.

PPC Basics: Part 8. Evaluating Data

Tue, 03 Apr 2012 22:24:12 PST

In this article, paid search expert Melissa Mackey defines reviews all the major metrics that are important to track your PPC campaign on Google AdWords or Bing adCenter, so you can get optimal results.

Optimizing the Shopping Cart and Checkout Process - with Keith Hagen (6:56)

Tue, 03 Apr 2012 09:25:32 PST

In this video interview, web optimization expert Keith Hagen offers several suggestions on how to tweak your shopping cart and checkout process in order to increase completed sales.

Recent Internet Marketing Articles for 3 Apr 2012, Annotated Links

Tue, 03 Apr 2012 01:19:00 PST

Here are some articles that will help you this week.

Tips on Targeting Other Countries with Google AdWords

Tue, 27 Mar 2012 23:03:46 PST

In this brief article, International search marketer Anne Kennedy offers four tips on how to target your Google AdWords PPC ads to be seen in specific countries around the world.

Fixing Frequently Overlooked PPC Campaign Settings - with Melissa Mackey (6:30)

Tue, 27 Mar 2012 20:40:27 PST

Novices often make mistakes setting up their PPC campaigns on Google AdWords. In this video interview, paid search expert Melissa Mackey pinpoints the most common mistakes that can cost you money and success -- and explains how to fix them.

Recent Internet Marketing Articles for 27 Mar 2012, Annotated Links

Tue, 27 Mar 2012 01:10:57 PST

Here are some articles that will help you this week.

Your Customer's Memory -- and Website Design

Tue, 20 Mar 2012 23:07:24 PST

In this article user experience and conversion expert Todd Follansbee explains how research about how your brand recognizes and recalls should dictate how you design your website. Offers some very helpful tips.

Guidelines for Posting on Your Company's Facebook Wall - with Tami Dalley (3:00)

Tue, 20 Mar 2012 13:20:28 PST

In this video interview, social media expert Tami Dalley offers three tips for how to get the most visitor engagement from your posts on your company's Facebook "wall."

Recent Internet Marketing Articles for 20 Mar 2012, Annotated Links

Tue, 20 Mar 2012 04:55:07 PST

Here are some articles that will help you this week.

How to Clone an AdWords Campaign to Target Mobile Users

Tue, 13 Mar 2012 22:19:36 PST

In this article, paid search expert Christine Churchill explains how to split a Google AdWords campaign into two, one targeting mobile devices and the other targeting desktop computers. The result, she says, can be increase sales.

Tools to Write Better Copy: a look at InboundWriter - with Bryan Eisenberg (7:11)

Tue, 13 Mar 2012 15:37:16 PST

In this video interview, conversion expert Bryan Eisenberg explains how tools like InboundWriter that provide real-time data on keywords your customers are using, will help you write copy that ranks higher, gets a better Quality Score, and is more productive.

Recent Internet Marketing Articles for 13 Mar 2012, Annotated Links

Tue, 13 Mar 2012 01:58:29 PST

Here are some articles that will help you this week.

Professional Social Media Optimizations for Small Business

Tue, 06 Mar 2012 23:11:12 PST

In this article, social media expert Lorrie Thomas Ross offers a number of clever ways to optimize your company's existing social media presence on Facebook, Google+, Twitter, YouTube, and LinkedIn.

What Steve Jobs Teaches Us about Marketing - with Bryan Eisenberg (6:28)

Tue, 06 Mar 2012 13:02:08 PST

In this video interview conversion expert Bryan Eisenberg analyzes what online merchants can learn about marketing from the late Steve Jobs (1955-2011), who was a genius at maximizing the customer experience. Eisenberg outlines three key learnings.

Recent Internet Marketing Articles for 6 Mar 2012, Annotated Links

Tue, 06 Mar 2012 08:02:40 PST

Here are some articles that will help you this week.

Sales Tip: Understand What Your Customers Hope to Buy

Tue, 28 Feb 2012 23:47:45 PST

How can you sell higher-end products and services online? Expert copywriter Jeff Sexton explains how in this article. The secret is to understand the real your customers want to purchase. Once you've determined this, Sexton explains how you can write sales copy that appeals to your customers' true motivations.

Selling Products on Facebook - with Krista Neher (4:28)

Tue, 28 Feb 2012 18:31:42 PST

In this video interview, social media expert Krista Neher explains why merchants are setting up stores on Facebook; people just like to do business in that environment -- and the huge audience. She explains how to select products that work well on Facebook.

Recent Internet Marketing Articles for 28 Feb, 2012, Annotated Links

Tue, 28 Feb 2012 03:46:34 PST

Here are some articles that will help you this week.

The Pros and Cons of Drop Shipping

Tue, 21 Feb 2012 23:37:58 PST

In this article, ecommerce expert Rob Snell explains the advantages of drop shipping for the online merchant, such as saving upfront costs of inventory. But you need to balance this, says Snell, by the problems that drop shipping can bring. He concludes with examples of situations where fulfillment via drop shipping is especially appropriate.

The Pros and Cons of Advertising on the Google AdWords Display Network - with Joseph Kerschbaum (6:23)

Tue, 21 Feb 2012 14:22:41 PST

In this video interview, PPC expert Joseph Kerschbaum explains the difference between ads on Google search results and ads on third party sites, Google's Display Network. He offers several tips that will keep you from getting in trouble and that can increase your volume of conversions significantly.